Black Hat SEO refers to bad SEO practices that break search engine rules. Black hat SEO involves a number of methods such as link building, hidden text, keyword stuffing, public blog networks, link spam, link farms, article spinning, and many others. Keyword stuffing is one of the most common Black Hat SEO methods. Using the same terms or words repeatedly in the content looks unnatural. It makes a website look spammy. It must be avoided at all costs because search engines are very good at detecting keyword stuffing. Offenders are penalized for using Black Hat SEO strategies. Department store company J. C Penney received a Google penalty for using Black Hat methods of link building in February 2011. J. C Penney ranked at the top of search results for numerous keywords, from “home decor” to “skinny jeans”. There are over 2,000 backlinks found by Doug Pierce, and these links are found on websites of no relevance to J.C. Penney. The website’s topics varied from cars to casinos. What J.C. Penney did was one of the examples of black hat SEO. Black Hat SEO technique resulted in a drop-down of close to seventy positions on Google.

Black Hat SEO is known as “Spamdexing”, a search engine spam. People who practice Black Hat SEO are not considered operating illegally, but they are thought of as “gaming the system”. The term “gaming the system” is the process of manipulating the rules designed to govern a system in an attempt to gain dominance over other users. There are actually four types of SEO, these include On-page SEO, Off-page SEO, Technical SEO, and Local SEO. On-page or On-site SEO is an SEO method that is carried out directly on the page. It involves the optimization of keywords, meta descriptions, headers, and others. Off-page SEO focuses on all SEO activities outside the website. It involves mostly rankings that are not Black Hat SEO-related. Technical SEO has nothing to do with page content. Technical SEO aims at improving the user experience by optimizing the website. Local SEO deals with rankings in a specific location.

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What are Black Hat SEO Techniques?

Black Hat SEO techniques are several SEO malpractices that go beyond search engine guidelines. These dirty techniques do not solve for the searcher. Often times these practices end up getting penalized by search engines.

Listed below are Black Hat SEO Techniques.

Cloaking Content (Invisible Text): Cloaking is a method used in Black Hat SEO that provides users with content or information that is different from what is shown to search engine crawlers. It helps to boost a website’s search engine rankings for certain keywords.
Keyword stuffing: Keyword stuffing is the process of using the same keywords over and over again in a website’s content.
Private Blog Networks: Private Blog Networks, or Webrings, are groups of websites that connect to each other. They were created to build domain authority.
Link Farms: A link farm is a website intended for increasing the link popularity of another site by growing the number of incoming links. A link farm looks like a regular web page, but the majority of the content is hyperlinked, and unrelated to other websites.
Content Farms: Content farms are websites or companies that create large amounts of content that are usually duplicated, low-quality, and written to ideally fulfill algorithms and rank highly in Search Engine Result Pages (SERP).
Auto-generated Content: Auto-Generated content is programmed content, which is created using coding from a set of pre-designed templates
Content Spinning: Content Spinning or Article spinning is a technique to produce seemingly original content from old content by replacing words or phrases using synonyms.
Link Buying (Paid Links): Link buying is buying links from another website to link to one’s own website. Link buying is a rampant Black Hat SEO method that aims to increase link popularity.
URL Hijacking: The term URL Hijacking refers to competitors replacing a website’s search position with their own, significantly removing a page from the SERPs with theirs, and taking the page’s traffic.
Sneaky Redirects: Sneaky Redirects are the way marketers use to lead users to a different web page with the intention of displaying content other than what was made available for search engine crawlers.
Abusing Structured Data (Rich Snippets): Structured data, known as rich snippets, allows one to change how content is shown on search engine result pages (SERPs).
Blog Comment Spam: Blog comment spam is a Black Hat SEO method that involves adding a link to a website in blog comments.
Doorway Pages: A doorway page, in SEO, is a page on a website that has been created to rank for a particular search query. A doorway page is typically just a “Doorway” to the main content, and it is not useful at all to users.
Fake job postings: Fake job postings are one of the many Black Hat SEO malicious techniques used by scammers. A typical scam page might be an ordinary page convincing people to apply to a certain job position that promises a high salary, which is most of the time too good to be true.
Fake Scholarships: Fake scholarships are one of the Black Hat SEO techniques that involve setting up a page on a website that promotes a fake scholarship. A fake scholarship aims to target educational institutions to link to that page from their scholarship portals.
Fake Google Business Profile Account: Google Business Profile Accounts boost search rankings when set up correctly. Scammers and Black Hat SEO practitioners have seen its potential to create fake Google Business Profile Accounts. Scammers are able to use one’s profile, change their name, and other information to accomplish their wrongdoings.
Fake GBP Reviews: Fake GBP reviews, the same as fake Google Business profiles, are used by scammers to harm a business’s online reputation through fake reviews.

1. Cloaking Content (Invisible Text)

Cloaking is a method used to provide users with content that is different from what is shown to search engine crawlers. Crawlers boost a website’s search engine rankings for certain keywords. Cloaking is part of Black Hat SEO strategies, where it deceives both the user and search engine into believing what the content on the web page is about. One example of cloaking is showing or revealing keywords only to crawlers and not to users because crawlers help websites get a higher page rank. Cloaking is a Black Hat SEO method that must be avoided by investigating if the site has text hidden by CSS. Review the elements of the website and make sure that all pages have a contrast of 4.5 to 1. Cloaking is considered to be a Black Hat SEO technique, and it violates Google’s Webmaster Guidelines. One needs to avoid cloaking at all costs because users are not able to trick search engines. A website is crawled numerous times using different IP addresses. Their strict algorithm will most likely detect cloaking when used on a website.

2. Keyword Stuffing.

Keyword stuffing is the process of using the same keywords over and over again in a website’s content. There are two kinds of keyword stuffing, these are visible and invisible. Visible keyword stuffing uses words or phrases that are not relevant to the topic. Throughout the content, there is an unnecessary repetition of words and phrases. Invisible keyword stuffing conceals repeated use of words in the webpage code. It is the overusing of any words or phrases in the meta and comment tags. Keyword stuffing is one of the most common Black Hat SEO methods. Using the same terms or words repeatedly in the content looks unnatural. It makes a website appear spammy. It must be avoided at all costs because search engines are very good at detecting keyword stuffing. Offenders are penalized by doing Black Hat SEO strategies.

3. Private Blog Networks

Private blog networks, or “webrings,” are groups of websites that connect to each other. They were created to build domain authority. Their goal is to boost each site’s rankings on Google. Private blog networks are used to try to manipulate the algorithm. PBNs were commonly used years ago but are now considered a “black hat” SEO method. There are ways to identify a PBN, like having a similar backlink profile, similar themes, duplicated content, and more. Avoid doing PBN when trying to build links or boost website traffic. Following SEO best practices have more staying power and doesn’t violate Google’s guidelines.

4. Link Farms

A link farm is a website intended to increase the link popularity of another site by increasing the number of incoming links. A link farm appears to look like a regular web page, but the majority of the content is hyperlinked, and unrelated to other websites. Link farms are considered a Black Hat SEO method because the content of websites that link together is often unrelated and low-quality. Search engines easily detect link farms, and they must consider a legitimate long-term optimization strategy. Aside from the penalties from Google and other search engines, Link Farms results in a massive drop in search rankings.

5. Content Farms

Content farms are websites or companies that create large amounts of content that are usually duplicated, low-quality, and written to ideally fulfill algorithms and rank highly in Search Engine Result Pages (SERP). The content is regarded as low-quality and created specifically to attract a high volume of visitors. Content farms are typically FAQs, tutorials, guides, etc. The characteristics of a content farm are that the articles are generally short and have mostly no citations. Several advertisements are on a content farm. The information is often copied from other websites. It contains links to other websites.

6. Auto-generated Content

Auto-Generated content is programmed content, which is created using coding from a set of pre-designed templates. Using software tools to auto-generate content puts one in trouble with Google’s Panda Algorithm, which tackles content with low quality. It leads to the website being penalized and a drop in rankings. However, not all auto-generated content is harmful. Aside from the penalties from Google and other search engines, auto-generated content results in a massive drop in search rankings.

7. Content Spinning

Content spinning, or article spinning, is a technique to produce seemingly original content from old content by replacing words or phrases with synonyms. Content spinning is about generating a large quantity of content in the hope of fooling other algorithms. It is a Black Hat SEO method that automatically creates thousands of versions of the original content. Content spinning is done through “spintax”, a syntax that tells the article spinner what words to swap out. Content spinning is one of the Black Hat SEO strategies that get one’s website penalized for publishing plagiarized content. Aside from the penalties from Google and other search engines, content spinning results in a massive drop in search rankings.

8. Link Buying (Paid Links)

Link buying is buying links from another website to link to one’s own website. Link buying is a rampant Black Hat SEO method that aims to increase link popularity. Google prefers natural link-building that results from the quality and current content. Google will penalize a website if they catch it selling or buying links. Aside from violating Google’s Webmaster Guidelines, link buying is actually expensive. Link buying is one of the Black Hat SEO strategies that violate Google’s guidelines and hurt a website’s ranking, or worse, get it penalized.

9. URL Hijacking

The term URL Hijacking refers to competitors replacing a website’s search position with their own, significantly removing a page from the SERPs with theirs, and taking the page’s traffic. URL hijacking is a Black Hat SEO technique that uses 302 redirects. The term “302” is used to indicate that content has been moved temporarily. A spam site uses a 302 redirect to a different page and sees the page that is using a 302 redirect as the original. It results in confusion with search engines. The search engine will be forced to choose among the two, and often original pages are removed in favor of the spam page. These days, URL hijacking rarely happens, unlike in the early days of the web. URL hijacking is being penalized by Google. One important way to avoid URL hijacking is by using canonical tags properly. A canonical tag is used to indicate that a page is an original version.

10. Sneaky Redirects

Sneaky Redirects are the way marketers use to lead users to a different web page with the intention of displaying content other than what was made available for search engine crawlers. Sneaky redirects are a common Black Hat SEO method. It is a technique that works when the search engine shows users one type of content, while the users are redirected to a completely different website. Members of the black hat community use JavaScript to do sneaky redirects on a website. Search engines do not crawl JavaScript. Others use the Meta refresh tag to redirect to another page. There are other Black Hat SEO strategies that violate Google’s guidelines hurt a website’s ranking and worst get penalized.

11. Abusing Structured Data (Rich Snippets)

Structured data, sometimes called rich snippets, allows one to change how content is shown on search engine result pages (SERPs). It makes the content stand out from competitors. One must include structured data on a page displaying a recipe, podcast, book, or, other products and services. The Black Hat SEO method involves giving inaccurate information in structured data to mislead search engines and users. One example is giving one’s own five-star rating from a fake review site, and adding structured data to make them stand out on search result pages.

12. Blog Comment Spam

Blog comment spam is a Black Hat SEO method that involves adding a link to a website in blog comments. Although blog comment spam is no longer common these days, there are some who still do it. Blog commenting, with links to one’s own website, is a spammy way of getting links. Google and other search engines are able to remove pages containing spam from search results. One must use an anti-spam tool like Google’s free CAPTCHA tool to avoid the risk of spam user-generated content. Blog Comment Spam is one of the Black Hat SEO strategies that violate Google’s guidelines hurt a website’s ranking or worst get penalized.

13. Doorway Pages

A doorway page, in SEO, is a page on a website that has been created to rank for a particular search query. A doorway page is typically just a “Doorway” to the main content, and it is not useful at all to users. It is a single page, loaded with keywords and phrases to increase its positioning. It is a Black Hat SEO technique that violates Google guidelines. Aside from the penalties from Google and other search engines, Doorway Pages results in a massive drop in search rankings, and permanent removal of the website.

14. Fake Job Postings

Fake job postings are one of the many Black Hat SEO malicious techniques used by scammers. A typical scam page might be an ordinary page convincing people to apply to a certain job position that promises a high salary, which is most of the time too good to be true. The fake job posting is one of the popular Black Hat SEO strategies for link-building purposes. One gets job boards to instantly link back to a website, by posting a fake job listing. Like any other Black Hat SEO technique, posting fake Jobs online, when caught, results in a penalty and the removal of the website permanently.

15. Fake Scholarships

Fake scholarships are one of the Black Hat SEO techniques that involve setting up a page on a website that promotes a fake scholarship. A fake scholarship aims to target educational institutions to link to that page from their scholarship portals. Just like fake job postings, it attracts users by promising too-good-to-be-true benefits or gains. Nowadays, SEO is being used by scammers to perform their dirty and malicious tactics. Just like any other Black Hat SEO technique, the removal of the website permanently is one consequence, when caught.

16. Fake Google Business Profile Accounts

A Google Business Profile gives an individual a presence on Google search result pages. It provides a glimpse of business information, and it is a way to communicate with potential clients. Google Business Profile Accounts boost search rankings when set up correctly. Scammers and Black Hat SEO practitioners have seen its potential to create fake Google Business Profile Accounts. Scammers use one’s profile, change their name, and other information to accomplish their wrongdoings. Furthermore, scammers are able to sell one’s listing to someone else, or to companies that specialize in scamming people. Creating Fake Google business profile accounts is one of the many Black Hat SEO strategies, that are commonly used nowadays.

17. Fake GBP Reviews

Fake GBP reviews, the same as fake Google Business profiles, are used by scammers to harm a business’s online reputation through fake reviews. People write fake reviews as a way to promote or slander a certain brand or business. Creating Fake Google business profile reviews is one of the many Black Hat SEO strategies, that are commonly used nowadays. Aside from the penalties from Google and other search engines, creating fake GBP reviews is one cause of a massive drop in search rankings.

What are Black Hat SEO Examples?

Listed below are examples of Black Hat SEO.

Google Chrome Paid Link: Google Chrome was caught buying links and ended up penalizing itself because of it in 2012. Google Chrome included a follow link in a sponsored post about Google Chrome.
Forbes Selling Links: Forbes.com, the highly famous magazine website, has been notified by Google, that they have been penalized for selling links on their website in 2011.
Sprint user Generated Content Spam: Sprint was penalized for user-generated content spam on a portion of the site, that was available to anyone to post content and links in 2013.
J.C. Penney’s Black Hat Links from Casino Sites: Department store company J. C Penney received a Google penalty for using Black Hat methods of link building. J. C Penney ranked at the top of search results for numerous keywords, from “home decor” to “skinny jeans” in February 2011.
Groupon’s Bait and Switch: The online daily deals site was sued over its advertising in 2011. Groupon was accused of doing a bait and switch by San Francisco Comprehensive Tours.

1. Google Chrome Paid Link

Google is no exemption when it comes to imposing penalties, and that includes them. Google Chrome was caught buying links and ended up penalizing itself because of it in 2012. Google Chrome included a follow link in a sponsored post about Google Chrome. The practice falls under the Black Hat SEO method, as the link was included as part of sponsored content that was paid for by the company. Due to that incident, Google Chrome reduced its PageRank for a period of sixty days.

2. Forbest Selling Links

Forbes.com, the highly famous magazine website, has been notified by Google, that they have been penalized for selling links on their website in 2011. Google stated that Forbes has artificial links on their website pointing to other sites, that is purposely used to manipulate PageRank. Selling links is a Black Hat SEO method that is against Google’s guidelines. Google prefers natural link building that results from the quality and current content. Google will penalize a website if they catch it selling or buying links.

3. Sprint User Generated Content Spam

A user named Redleg x3 posted on Google’s Webmaster Central forum stating that Sprint received a notification from Google warning of user-generated spam on their website in the year 2013. Sprint was penalized for user-generated content spam on a portion of the site, that was available to anyone to post content and links. Matt Cutts, then head of Google’s Web Spam Team, even replied on the forum, suggesting that it is better if Sprint will remove the pages on their side so that they don’t appear in other search engines.

4. J.C Penney’s Black Hat Links from Casino Sites

Department store company J. C Penney received a Google penalty for doing Black Hat methods of link building. J. C Penney ranked at the top of search results for numerous keywords, from “home decor” to “skinny jeans” in February 2011. There are over 2,000 backlinks found by Doug Pierce, and these links are found on websites of no relevance to J.C. Penney. The website’s topics varied from cars and even casinos. What J.C. Penney did was one of the examples of black hat SEO. The Black Hat SEO technique resulted in a drop-down of close to seventy positions on Google.

5. Groupon’s Bait and Switch

Groupon is an online store company in the United States. The online daily deals site was sued over its advertising in 2011. Groupon was accused of doing a bait and switch by San Francisco Comprehensive Tours. The tour company partnered with Groupon to run a promotion, and when the promotion ended, Groupon continued to advertise it. Searchers clicked on Groupon’s page, and there was no discount to be found, as the content had been swapped out. Bait and switch advertising is one of the Black Hat SEO methods used for link-building, and it involves optimizing a website. It is an unethical example of Black Hat SEO that attracts links. Traffic, shares, and then changing the site’s entire purpose once it has gained enough authority.

What does Google Guidelines state for Black Hat SEO?

Google has incredible ways of detecting Black Hat SEO using SpamBrain of Google. Unethical tactics like keyword spam, low-quality content, and link spam are easily detected by Google through spam detection algorithms in SEO. The algorithm “learns” by website comparison with other spammy sites. Google is continually updating its spam-detection algorithms to ensure that it’s getting the best outcome. Furthermore, Google examines three factors when updating its spam-detection algorithm. These factors include the level of quality of a website, how the website is written, and the amount of spam on the internet. Google continues with its effort to combat spam and maintain search results valuable with improved quality. Google made additional steps to fight web spam in their annual Webspam report for 2021. Google has launched several algorithm updates that have resulted in a 40% reduction in scammy results. There was a 70% reduction in hacked spam and a 75% reduction in nonsense spam on hosting platforms.

Do Black Hat SEO work in 2022?

No, Black Hat SEO no longer works in 2022. Black Hat SEO practices hurt a website more than help it. It provides a short-term boost in a website’s ranking but eventually gets penalized when caught. One must try to avoid Black Hat SEO to build a long-lasting business. There are various means of improving a website’s ranking, like creating quality content. Others want instant results by using Black Hat SEO techniques, but in the long run, it causes a drastic effect on the website’s traffic and rankings. Google has incredible ways of detecting Black Hat SEO using SpamBrain of Google. Unethical tactics like keyword spam, low-quality content, and link spam are detected by Google through spam detection algorithms in SEO. The algorithm “learns” by website comparison with other spammy sites. Google is continually updating its spam-detection algorithms to ensure that it’s getting the best outcome. Furthermore, Google examines three factors when updating its spam-detection algorithm. These factors include the level of quality of a website, how the website is written, and the amount of spam on the internet.

Are there search engines that Black Hat techniques work?

Yes, there are search engines where Black Hat SEO works. These search engines include AOL, Ask.com, Wolfram Alpha, Yandex, and DuckDuckGo. Black Hat SEO practitioners are everywhere, and not just on top search engines like Google. Several search engines optimizing their algorithms to fight black hat SEO practices. One example is the algorithm practice of the search engine Yandex. The algorithm Yandex employed is very “vigilant”, and it detects doorways, pages overstuffed with keywords, and satellite Websites. Yandex’s “Nepot Filter” aims to detect “artificial” exchanged or sold links. These safety measures only prove that black hat SEO methods are still rampant in different search engines.

Does Black Hat SEO have any benefits for organic growth?

No, Black Hat SEO does not have any benefits for organic growth. Doing Black Hat SEO gives a bad reputation to a website, especially when caught, but it provides instant boosting or page ranking on a website. Furthermore, it causes a downfall in a website’s page ranking and penalized by search engines like Google. Black Hat SEO practices give short-term gains. However, over time it is detected by search engines and in a worst-case scenario, a website is removed completely.

Is AI-Generated Content Black Hat?

AI-generated content is not web spam if it is quality enough. Incorporating AI to work in content creation is not new, especially if it improves someone’s ability to write quality content. Artificial Intelligence is widely used in many industries at present. It helps in improving by acting like a guide, and it makes work faster, but i. There are grammar tools and spelling checkers, that improve writing articles efficiently just like in writing. According to Google’s Search Advocate John Mueller, content automatically generated with AI writing tools is considered spam, based on Google’s Webmaster Guidelines. Auto-generated content leads to a manual penalty. Ironically, Google has called itself an AI-first company. Google uses AI, too, in various products like Ads, Search, and Gmail. AI-generated content is considered a Black hat SEO technique if it produces low-quality content and provides no value to the user.

How to Avoid Black Hat SEO?

Listed below are the things on how to avoid Black Hat SEO.

Be Honest. Honesty always matters in doing business. Always treat search engines and the searcher the same way. Do not trick searches and search engines, by doing dirty tactics. Organic growth is always better than instantly gaining higher ranks by doing unethical practices like Black Hat SEO.
Create Quality and Original Content. Create quality content and do not copy or duplicate someone’s work. Avoid keyword stuffing, and only produce content that has value to the searcher.
Never buy or sell links. There are organic ways to build links and one doesn’t have to spend money to do that. Creating valuable content is one of them. Google prohibits buying and selling links.
Avoid PBNs for the purpose of getting links. Private Blog Networks are time-consuming and difficult to manage. It is not worth it when one gets caught doing it although PBNs are efficient.
Follow the rules when adding structured data. Always abide by the rules when adding structured data to a website. Make sure that any schema markup being added is accurate, and that it does not mislead users.
Stay up to date on Webmaster Guidelines. Stay updated with Webmaster Guidelines to avoid Black Hat SEO practices. Understand all the tactics prohibited by search engines.

How to Audit Black Hat SEO methods for a Website?

Listed below are the steps on how to audit Black Hat SEO methods for a Website.

Run the website URL through a Site Audit Tool: Find a website auditing tool that helps analyze how a website is performing before starting.
Look for Technical Errors: Once the site is put through an auditing tool, find some technical errors. These errors are in SEO, security, mobile, performance, and more.
Identify SEO problems: After checking for technical errors, identify SEO problems. It improves a website’s ranking on search engines.
Analyze design and UX: Next is the user experience and design. It is a kind of analysis that identifies how the overall design and user experience are impacting the site’s visitors.
Asses site content: Assessing a website’s content lets website owners know how their current pages are stacking up. Check if the website content is ranking well in search engines.
Generate a checklist of all Site issues and Recommended fixes: Lastly, create an overall checklist of all the website issues. One must provide fixes to all the findings.

How to Report Black Hat SEO methods?

Black Hat SEO methods are bad SEO malpractices that must be reported through Google Webmaster Tools. A spam report must be filed in case one encounters a website that is breaking Google’s quality guidelines. Spammy content uses tricks such as cloaking, hidden text, doorways, and sneaky redirects. One is able to file a web spam report through Google Webmaster Tools. Reporting a web spam page will require the specific webpage address that needs to be reported. The same process applies to other Black Hat SEO methods. One must simply provide the website address or other links to the misbehaved websites.

Do Reporting Black Hat SEO help for Manual Penalty Team?

Yes, reporting Black Hat SEO does help the Manual Penalty Team. A manual penalty is issued by a human reviewer at Google. The penalty is imposed after the reviewer determines the site is not adhering to Google’s guidelines. The manual penalty resulted in pages ranked lower in Google searches. Spammy websites are being monitored by the Google Webspam team, and they are the ones who impose a manual penalty. Google WebSpam team does manual content and links reviews, while the Google WebSpam team handles the manual content and link reviews. It is an AI-based system called SpamBrain that is used by Google. SpamBrain is an AI-based Spam Prevention Algorithm and protection system. It is used to catch, improve, and minimize spam websites and spam search results.

Why is White Hat SEO better than Black Hat Methods?

White Hat SEO is better than Black Hat Methods because it is a more ethical way of SEO practices that creates quality content and provides a good user experience. White Hat SEO abides by Google’s guidelines. Black Hat and White Hat SEO both aim to boost a website’s ranking, but they do differ in the manner of doing that. White vs. Black Hat SEO: What is the difference? To answer the question, White Hat SEO refers to good SEO practices, while Black Hat SEO refers to bad SEO practices that break search engine rules.

What is Gray Hat SEO?

Gray Hat SEO nearly crosses the line of Black Hat SEO. Gray Hat SEO techniques are actually Black Hat SEO masquerading as white. Furthermore, Gray Hat SEO is not clearly classified as a violation of search engine guidelines, but they are questionable.

What are the Black Hat SEO Software?

Listed below are the different Black Hat SEO Software.

1. XRumer

XRumer is a black hat SEO tool intended for spamming online forums, and comment sections. XRumer is marketed as a program for SEO and was created by BotmasterLabs. It is able to bypass security techniques used by several forums and blogs to warn against spam, like account registration, many forms of CAPTCHAs, and email activation before posting.

2. SEnuke

The SEnuke application will provide the ultimate solution for all SEO needs. SEnuke TNG was created by Joe Russell. Joe Russell is the CEO and President of IATC Enterprises, a software development, and marketing company based in Canada. SEnuke helps to create strong backlinks for blogs and websites. It is easy to use and supplies basic SEO knowledge to its users. The most popular uses are automatic link building, private netestablishedwork management, and stimulating people to search for a keyword on Google and click on the site.

3. Rankwyz

Rankwyz was established in January 2012 by Pavel Kovalev. RankWyz is a revolutionary service helping users to manage hundreds of blogs and schedule postings from one place. It is a popular black hat SEO tool for managing a private blog network.

4. Moneyrobot

Money Robot is an SEO automation tool. It was developed by brothers Nick and Ion. Money Robot aims to publish content and backlinks to thousands of websites. It supports unlimited website platforms.

5. Scrapebox

Released in 2009, Scrapebox is a harvester for URLs, keywords, and proxies on the Internet. Scrapebox is a trainable multi-threaded poster that leaves comments on numerous bluffing platforms, with a backlink and desired anchor text.

6. GSA Search Engine Ranker

German Software Development and Analytics, or GSA, provides software development, analytics, and database development. GSA search engine ranker is a black hat backlink-building SEO tool.

7. GScraper

GScraper was established in 2012. It is a black hat SEO tool that scrapes URLs from Google according to the footprints, and keywords one specifies and then posts links to them. Gscraper’s important functions include getting proxies automatically, multi-line footprint support, powerful filter, scraping based on the type and time, expanding lists for a particular domain, easy to find auto-approve lists, and it posts to any kind of non-authorized form.

8. Article Forge

Article Forge is run by a team of Machine Learning researchers at Glimpse.ai. It is an AI writing tool that produces quality content from scratch. Article Forge is able to generate content about any topic in less than a minute.

9. The Best Spinner

The Best Spinner is a free online article rewriter. It is a black hat SEO tool that creates unique content using paraphrasing software tools. It allows users to generate audio files from any article using text-to-speech technology.

10. WordAi

WordAi was founded in the year 2011 by its Founder and CEO, Alex Cardinell, in the United States. It is an AI-based automatic content curation platform. WordAi is a black hat SEO article spinner tool.

What is the origin of Black Hat SEO?

Black Hat SEO refers to bad SEO practices that break search engine rules. The term “black hat” was derived from Western movies to distinguish the “bad guys” from the “good guys”, who wore white hats. Ever since search engines were introduced, several tactics were designed to take advantage of and trick the algorithms. The early examples of Black Hat SEO are hidden text. It is sometimes referred to as “text on the same color as the background.” The Black Hat SEO method was seen between the years 1996 and 2002. The hidden text technique was accomplished by webmasters by creating white text on a white background. Landing on one of these pages is really frustrating. The rise of Black Hat SEO techniques in the mid-90s made the top search engines of the time less useful. There are even communities that were established to support the unethical practice of Black Hat SEO, and they are called “Black Hat SEO Forum”. These “Black Hat SEO Forums” are online forums dedicated to Black Hat SEO strategies and services. Forums were one of the biggest distribution platforms for black hat services, support, and information.

What is Web Spam?

Webspam is a term used to describe webpages that are designed to “spam Google search results”, using Black Hat SEO methods. Web Spam definition means a dirty tactic for increasing web search rankings using unethical ways, and it is against search engine guidelines.

What is SpamBrain of Google?

SpamBrain is an AI-based Spam Prevention Algorithm and protection system. It is used to catch, improve, and minimize spam websites and spam search results. It is used to catch, improve, and minimize spam websites and spam search results. The SPamBrain update on Google is intended to target the use of Black Hat SEO tactics.

Who is Matt Cutts?

Matt Cutts or Matthew Cutts is a former Administrator at the US Digital Service. Matt Cutts is a software engineer from the United States of America. In addition, Matt has a master’s degree from the University of North Carolina, and a bachelor’s degree both in Mathematics and Computer Science from the University of Kentucky. Matt Cutts used to be the head of the Webspam team at Google for many years. Webspam is a term used to describe webpages that are designed to “spam Google search results”, using Black Hat SEO methods. Spammy websites are being monitored by the Google Webspam team, and they are the ones who impose a manual penalty. Google WebSpam team does manual content and link reviews. SpamBrain is an AI-based Spam Prevention Algorithm and protection system. It is used to catch, improve, and minimize spam websites and spam search results. Matt Cutts wrote the first version of SafeSearch, the Google family filter.

Why is Matt Cutts related to Black Hat SEO?

Matt Cutts’ name will always be associated with Black Hat SEO because he used to be the head of the Webspam team at Google for many years. Webspam is a term used to describe webpages that are designed to “spam Google search results”, using Black Hat SEO methods. Spammy websites are being monitored by the Google Webspam team, and they are the ones who impose a manual penalty. Google WebSpam team does manual content and link reviews. Matt Cutts is vocal in mocking and taunting the practice of Black Hat SEO on social media.

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Holistic SEO

SEO Research Department at Holistic SEO & Digital

Holistic SEO & Digital has been built by Koray Tuğberk GÜBÜR. Holistic SEO is the process of developing integrated digital marketing projects with every aspect including Coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. Structured, Semantic Search Engine improves its ability to detect the real-world entities, today. Having a simple website is not enough anymore. To show that your brand is authoritative, trustworthy, and expert on its own niche, you need entity-based Search Engine Optimization Projects. Holistic SEO & Digital's main focus is on improving the brand's organic visibility and growth potential.