Podcast Statistics involve audio content consumption and podcast listening habits. Podcast Statistics are a part of Marketing Statistics. Podcast Statistics for 2023 can be seen below.
- Google started understanding images, videos, and audio by transforming them into text and textual data. Source: Holistic SEO and Digital
- In April 2020, over 30 million podcast episodes were on the open web. Source: Podcast Insights, iTunes
- 75% of United States Citizens have listened to a podcast at least once. Source: Edison Research
- Every month, 37% of web users listen to a podcast. Source: Edison Research
- 45% of adult US citizens listen to podcasts while driving.
- 28% of users want to learn more about podcasts. Source: Social Media Examiner
- In the US, every community member listens to a podcast every month. Source: Edison Research
- 17% of users think they can do podcasts. Source: HubSpot
- 82% of Americans ages 12 and older listened to terrestrial radio in a given week in 2022.
- 42% of Americans ages 12 and older have listened to a podcast in the past month. This is up from 37% in 2020 and just 12% in 2013.
- 31% of Americans aged 12 and older said they listened to a podcast in the last week of 2023, up from 26% in 2022.
- 75% of Americans ages 12 and older have listened to online audio in the past month as of early 2023, and 70% have listened in the past week.
- 22% of all internet users globally equates to around 464.7 million people who are podcast listeners. This number grew by over 40 million from 2022 to 2023.
- 43% of Australians aged 12 and above engaged in podcast listening within the past month.
- 62% of US consumers have been listening to podcasts, with this number doubling over the last 10 years.
- 32% of adults prefer listening to podcasts while driving.
- 41% of the US population listens to podcasts on a monthly basis, typically engaging with around 11 episodes during their sessions.
- 89% of Americans were weekly listeners of terrestrial radio in 2019, which dropped to 83% in 2020.
- 47% of U.S. adults said they got news on the radio often or sometimes in 2022.
- 504.9 million podcast listeners are expected globally by 2024.
- The podcast industry’s market size is $23.56 billion.
- There are over 5 million podcasts globally, with over 70 million episodes between them.
- The podcasting industry in the USA is expected to be worth $4 billion in 2024.
- The worldwide podcasting market is projected to be worth 38.36 billion in 2025 and 131.13 billion in 2030.
- Podcasts are available in over 150 languages.
- Video Podcast production is now higher than ever.
- Spotify and Apple Podcasts are the two biggest podcast streaming services globally.
- The Joe Rogan Experience is the most popular podcast in the world, averaging around 11 million listeners per episode.
- Comedy is the most popular podcast genre in the U.S., followed by Social and Cultural, Health and Fitness, Arts and Entertainment, and Education.
- AI-driven podcasting reaches 45 million Americans each month.
- AI-enabled podcasting will be worth $3 billion by the end of 2023.
- 69% of listeners claim to have been exposed to new brands and products as a result of ads on a podcast.
- Chile is the fastest-growing nation in the podcasting scene, with other nations like Argentina, Peru, Mexico, and China also showing rapid growth.
- 79% of Americans are aware of podcasting.
- 47% of Swedish people have listened to at least one podcast in the previous year.
- 79% of people in the U.S. listen to a podcast on their smartphones.
- 70% of all podcast episode download requests come from Apple Podcasts.
- 50% of people between the ages of 12 and 34 listen to podcasts every month.
Contents of the Article
show
What is the Podcast Listener Population on Earth?
Podcasts have truly gone global, transcending borders and languages. By 2024, it’s forecasted that the global podcast listener count will reach an impressive 504.9 million. This number not only showcases the universal appeal of podcasts but also hints at the vast potential audience for aspiring podcasters worldwide.
| Year | Number of Podcast Listeners |
|---|---|
| 2019 | 274.8 million |
| 2020 | 332.2 million |
| 2021 | 383.7 million |
| 2022 | 424.2 million |
| 2023 | 464.7 million |
| 2024 | 504.9 million |
What is the Podcast industry’s Market Size?
The podcasting realm isn’t just about listeners; it’s a booming industry with substantial economic weight. As of 2023, the podcast industry’s market valuation stood at a staggering $23.56 billion. This figure underscores the industry’s meteoric rise and its potential as a lucrative avenue for content creators, advertisers, and platforms alike.
| Year | Podcast Industry Market Size |
|---|---|
| 2023 | 23.56 billion |
| 2024* | 30.03 billion |
| 2025* | 38.36 billion |
| 2026* | 49.03 billion |
| 2027* | 62.71 billion |
| 2028* | 80.07 billion |
| 2029* | 102.53 billion |
| 2030* | 131.13 billion |
What is the US Podcast Listener Population?
The podcasting wave has surged across the United States, with a significant portion of its population tuning in. As of 2022, a remarkable 62% of the U.S. population has lent their ears to podcasts. This indicates a growing trend, with more Americans discovering the allure of on-demand audio content each year.
| Year | Share Of U.S. Podcast Listener Population |
|---|---|
| 2012 | 29% |
| 2013 | 27% |
| 2014 | 30% |
| 2015 | 33% |
| 2016 | 36% |
| 2017 | 40% |
| 2018 | 44% |
| 2019 | 51% |
| 2020 | 55% |
| 2021 | 57% |
| 2022 | 62% |
SEO Research Department at Holistic SEO & Digital
Holistic SEO & Digital has been built by Koray Tuğberk GÜBÜR. Holistic SEO is the process of developing integrated digital marketing projects with every aspect including Coding, Natural Language Processing, Data Science, Page Speed, Digital Analytics, Content Marketing, Technical SEO, and Branding. Structured, Semantic Search Engine improves its ability to detect the real-world entities, today. Having a simple website is not enough anymore. To show that your brand is authoritative, trustworthy, and expert on its own niche, you need entity-based Search Engine Optimization Projects. Holistic SEO & Digital's main focus is on improving the brand's organic visibility and growth potential.
Latest posts by Holistic SEO (see all)
- 48 Online Shopping and Consumer Behavior Statistics, Facts and Trends - August 22, 2023
- B2B Marketing Statistics - August 22, 2023
- 38 Podcast Statistics, Facts, and Trends - August 22, 2023
