Online Shopping Statistics involve how people shop online. Online shopping statistics are part of marketing statistics. Online shopping statistics for 2023 are below.
- There are more than 263 million online shoppers in the US. Source: Holistic SEO & Digital
- 68% of men shop online.
- 72% of women shop online.
- 37% of men and 35% of women shop for travel and holiday accommodations. Source: BELVG
- 32% of men and 30% of women shop online for household goods. Source: BELVG
- 28% of men and 26% of women shop online for tickets for events. Source: BELVG
- 22% of men and 16% of women shop online for films and music. Source: BELVG
- 39% of men and 18% of women shop online for computer technology. Source: BELVG
- 14% of men and 18% of women shop online for food and groceries. Source: BELVG
- 40% of men and 46% of women shop online for clothes and sports goods. Source: BELVG
- 23% of men and 25% of women shop online for books, magazines, and e-learning material. Source: BELVG
- 8% of men and 10% of women shop online for medicine. Source: BELVG
- There are more than 2 billion online shoppers in the world. Source: OptinMonster
- In 2023, online shopping activity will be performed on mobile devices by 53.9%.
- 56% of the abandoned shopping cart statistics happened due to unexpected fee changes. Source: Shopify
- 23% of the cart abandonment happened because of the Account Creation Process.
- 60% of online shoppers used the chatbots of e-commerce sites in the last 12 months. Source: ConvinceandConvert
What are the Category of Shopping Statistics
Online Shopping statistics categories are listed below.
- Gender-Based Shopping Preferences
- Product Categories
- Shopping Experience
- General Statistics
Gender-Based Shopping Preferences
Understanding how men and women shop online offers crucial insights for targeted marketing and product assortment strategies. Differences in gender behavior can dictate the kind of products to stock and how to advertise them.
- A higher percentage of women (72%) shop online compared to men (68%).
- Clothes and sports goods are the most popular items among both genders, but women lead slightly with 46% compared to 40% for men.
- For technology-related shopping, men are more likely to make a purchase, with 39% doing so compared to just 18% of women.
Product Categories
From travel to technology, various product categories attract different demographics. A deep dive into what men and women are shopping for online can help e-commerce businesses tailor their offerings to meet consumer demands.
- Travel and holiday accommodations attract a fairly equal percentage of men (37%) and women (35%).
- A slightly higher percentage of men (32%) shop for household goods online compared to women (30%).
- Films and music are more popular among men, with 22% shopping online for these items, compared to 16% for women.
- For health-related products like medicine, a smaller but notable percentage of women (10%) and men (8%) make purchases online.
Shopping Experience
The user interface and overall experience can make or break an online shopping venture. With the rise of mobile shopping and the importance of user experience, understanding how consumers navigate online stores is key to success.
- More than half (53.9%) of online shopping activities are expected to be conducted on mobile devices.
- Reasons for shopping cart abandonment include unexpected fee changes (56%) and mandatory account creation (23%).
- A significant proportion (60%) of online shoppers have interacted with chatbots on e-commerce sites within the last year.
General Statistics
Broad metrics like the total number of online shoppers, both globally and in specific regions like the United States, provides a macroscopic view of the online shopping landscape. This data is essential for gauging market size and growth potential.
- With over 263 million online shoppers in the US and more than 2 billion globally, the reach and impact of online shopping are substantial.
What percentage of online shopping is expected to be done on mobile devices by the year 2023?
By the year 2023, it is projected that a majority of online shopping activities will take place on mobile devices. Specifically, 53.9% of all online shopping is expected to be mobile-based. This trend highlights the growing importance of optimizing e-commerce platforms for mobile use. Businesses may need to focus on creating user-friendly mobile applications and websites to capture this segment of the market. Additionally, with the increase in mobile shopping, issues related to mobile payment security and user experience could become more crucial than ever. Overall, the data suggests a significant shift toward mobile platforms in the e-commerce landscape, affecting both consumers and businesses.
Which product category has the highest percentage of online shoppers among both men and women?
Clothes and sports goods represent the product category with the highest percentage of online shoppers among both genders. Specifically, 40% of men and 46% of women shop online for items in this category. The high interest in online shopping for clothing and sports goods could be attributed to the convenience of trying items on at home, a wide range of choices, and the frequent availability of online-only discounts. Retailers in this sector are likely benefiting from this consumer behavior and may focus on further optimizing their online platforms to capture this high level of interest.
How many people in the United States are engaged in online shopping?
The primary reason for shopping cart abandonment, according to the provided statistics, is unexpected fee changes, accounting for 56% of such incidents. This suggests that consumers are sensitive to pricing and additional costs that may not be immediately transparent. It could be fees for shipping, taxes, or other surcharges added at the final stages of the checkout process that lead to consumers reconsidering their purchases. E-commerce businesses might consider making all costs transparent from the beginning of the shopping experience to reduce the rate of cart abandonment. Addressing this issue could potentially lead to higher conversion rates and increased revenue.
What is the primary reason for shopping cart abandonment according to the statistics?
The primary reason for shopping cart abandonment, according to the provided statistics, is unexpected fee changes, accounting for 56% of such incidents. This suggests that consumers are sensitive to pricing and additional costs that may not be immediately transparent. It could be fees for shipping, taxes, or other surcharges added at the final stages of the checkout process that lead to consumers reconsidering their purchases. E-commerce businesses might consider making all costs transparent from the beginning of the shopping experience to reduce the rate of cart abandonment. Addressing this issue could potentially lead to higher conversion rates and increased revenue.
What percentage of online shoppers have used chatbots on e-commerce sites in the last 12 months?
60% of online shoppers have used chatbots on e-commerce sites in the last 12 months, according to the provided data. The high usage rate of chatbots indicates their growing importance in customer service and engagement strategies for online retailers. Chatbots can handle a variety of tasks, such as answering frequently asked questions, helping with product selection, and even assisting in the checkout process. Their 24/7 availability makes them a valuable resource for consumers who shop at all hours. For businesses, the use of chatbots can enhance customer experience while potentially reducing the workload on human customer service agents. Overall, the statistic highlights the integral role that automated customer service tools like chatbots are playing in modern e-commerce.
Is there a significant gender gap in any specific category of online shopping?
Yes, a notable gender gap is evident in the online shopping category of computer technology. In this sector, 39% of men make online purchases, compared to 18% of women. The data suggests that men are significantly more likely than women to shop online for computer technology items.
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