45 FOMO Statistics, Facts, and Trends

FOMO statistics involve how people get their news for their industry and social lives. FOMO statistics are part of marketing statistics.FOMO Statistics for 2023 can be found below.

1. To keep up with their friends, 40% of Z-Generation members overspend or go into debt. Source: Credit Karma.
2. More than 50% of people say that they are afraid of missing out if they don’t keep up with what’s happening on social media. Source: MyLife.com
3. 60% of young adults make purchases based on FOMO. Source: StrategyTravel
4. 59%, parties and events 56%, and food 29% are among the most common things that cause FOMO among Millennials. Source: Strategy
5. The most FOMO is experienced by Z Generation members, at 69%. Source: Eventbrite.
6. Almost three-quarters of FOMO contributors use Facebook (72%), followed by Instagram (14%), Twitter (11%), and Pinterest (8%). Source: Strategy
7. 27% of people check social media first thing in the morning. Source: Mashable
8. 73% of millennials spent money they didn’t have to avoid FOMO, according to a study by TD Ameritrade.
9. 70% of millennials experience FOMO related to social media, as per research by MyLife.com.
10. 69% of Americans have experienced FOMO, with social media being a significant trend, according to a study by OnePoll.
11. 69% of millennials experience FOMO, and 60% make reactive purchases to avoid missing out on events, as found in research by Eventbrite.
12. 69% of millennials overspend to avoid FOMO and keep up with peers, as revealed by research from Experian.
13. 69% of millennials worry about missing out on events if they don’t check social media, according to research.
14. 67% of travelers booked trips due to FOMO, according to statistics from Expedia.
15. 67% of millennials experience FOMO related to social media, and 35% post content to avoid missing out, according to statistics from The Manifest.
16. 60% of consumers make purchases due to FOMO, mostly within 24 hours, according to research.
17. 60% of shoppers say FOMO influences their buying decisions, as per research by Adlucent.
18. 56% of US consumers experienced FOMO during the COVID-19 pandemic due to social media, according to statistics from the American Psychological Association.
19. 56% of social media users experience FOMO, and 48% feel they’re missing out on experiences, according to statistics from MyLife.com.
20. 48% of millennials have spent money they didn’t have to keep up with friends.
21. 45% of those with FOMO can’t go longer than 12 hours without checking social media, as per studies.
22. 37% of social media users have purchased due to FOMO, according to statistics by GlobalWebIndex.
23. FOMO marketing tactics can boost email open rates by 22%, as found in research by Hubspot.
24. FOMO messaging in ads can increase click-through rates by 14%, according to a study by Criteo.
25. 30% of millennials are willing to go into debt to keep up with friends, according to a study by Bankrate.
26. During the COVID-19 pandemic, 47% of global internet users spent more time on social media due to FOMO, as reported in research by Hootsuite.
27. 73% of millennials spent money they didn’t have to avoid FOMO, according to a study by TD Ameritrade.
28. 70% of millennials experience FOMO related to social media, as per research by MyLife.com.
29. 69% of Americans have experienced FOMO, with social media being a significant trend, according to a study by OnePoll.
30. 69% of millennials experience FOMO, and 60% make reactive purchases to avoid missing out on events, as found in research by Eventbrite.
31. 69% of millennials overspend to avoid FOMO and keep up with peers, as revealed by research from Experian.
32. 69% of millennials worry about missing out on events if they don’t check social media, according to research.
33. 67% of travelers booked trips due to FOMO, according to statistics from Expedia.
34. 67% of millennials experience FOMO related to social media, and 35% post content to avoid missing out, according to statistics from The Manifest.
35. 60% of consumers make purchases due to FOMO, mostly within 24 hours, according to research.
36. 60% of shoppers say FOMO influences their buying decisions, as per research by Adlucent.
37. 56% of US consumers experienced FOMO during the COVID-19 pandemic due to social media, according to statistics from the American Psychological Association.
38. 56% of social media users experience FOMO, and 48% feel they’re missing out on experiences, according to statistics from MyLife.com.
39. 48% of millennials have spent money they didn’t have to keep up with friends.
40. 45% of those with FOMO can’t go longer than 12 hours without checking social media, as per studies.
41. 37% of social media users have purchased due to FOMO, according to statistics by GlobalWebIndex.
42. FOMO marketing tactics can boost email open rates by 22%, as found in research by Hubspot.
43. FOMO messaging in ads can increase click-through rates by 14%, according to a study by Criteo.
44. 30% of millennials are willing to go into debt to keep up with friends, according to a study by Bankrate.
45. During the COVID-19 pandemic, 47% of global internet users spent more time on social media due to FOMO, as reported in research by Hootsuite.

What Percentage of Z-Generation Members Overspend or Go into Debt to Keep up with Their Friends?

As reported by Credit Karma, a substantial 40% of individuals belonging to the Z-Generation find themselves in a situation where they overspend or accumulate debt in their efforts to stay in sync with their social circles and peers. This statistic sheds light on the strong influence that social pressure and the fear of missing out (FOMO) can have on the financial decisions and behaviors of this particular generation. It underscores the significance of social connections and the desire to participate in shared experiences, even if it comes at the cost of financial strain or debt accumulation. This data highlights the complex interplay between social dynamics and personal finance in the lives of Z-Generation members, emphasizing the need for financial awareness and responsible spending habits in the face of social pressures.

What Percentage of Young Adults Make Purchases Based on FOMO?

As reported by StrategyTravel, a notable 60% of young adults admit to making purchasing decisions that are influenced by the fear of missing out (FOMO). This statistic sheds light on the powerful sway that FOMO can have over consumer behavior, particularly among the younger demographic.

FOMO-driven purchasing behavior often occurs when individuals feel compelled to buy a product or participate in an event due to the fear that they will miss out on a unique experience, a limited-time offer, or a trendy item. In the context of young adults, who are often early adopters of new trends and technologies, FOMO can significantly impact their spending habits.

This statistic underscores the importance of understanding and leveraging FOMO as a marketing strategy, as it can be a potent motivator for consumer engagement and sales. It also highlights the need for consumers to be mindful of their purchasing decisions and ensure that they align with their personal priorities and financial goals, rather than being solely driven by the fear of missing out on the latest trends or experiences

What are Some of The Most Common Triggers of FOMO Among Millennials?

According to Strategy, some of the most common triggers of FOMO among Millennials are:

1. Parties (59%): Millennials often fear missing out on social gatherings and events, such as parties, concerts, or festivals.
2. Events (56%): Special events, such as weddings, sports games, or exclusive gatherings, can trigger FOMO among this demographic.
3. Food (29%): Millennials may experience FOMO related to trying new or trendy foods, dining at popular restaurants, or attending food-related events.

These triggers reflect the social and experiential nature of FOMO among Millennials, where the desire to be part of social occasions and unique experiences plays a significant role in their fear of missing out.

What Percentage of Millennials have Spent Money They didn’t have to Avoid FOMO?

According to a study by TD Ameritrade, a substantial 73% of millennials have spent money they didn’t have to avoid experiencing FOMO (Fear of Missing Out). This statistic underscores the powerful influence that FOMO can have on the financial decisions and behaviors of this generation, often leading them to make purchases or expenditures beyond their means to ensure they don’t miss out on social experiences or trends.

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