Marketing technology statistics contain the technologies, techniques, and methods for marketing programs and software. Marketing technology statistics are part of marketing statistics. The marketing technology statistics are below.

The Marketing Automation technology stats show that Hubspot is dominant with 29.3%. Source: Statista
Adobe Experience Cloud is the second dominant brand for marketing automation technology, with 11.9%, as marketing technology statistics show. Source: Statista
Oracle Marketing Cloud has 8.55% of the marketing automation market, the third rank. Source: Statista
B2B Marketing Automation system revenue will hit 16.000 million dollars in 2024. Source: Emailmonday
75% of marketers say that they use marketing automation technology. Source: Social Media Today
50% of digital marketers use A/B Testing technology to improve the customer experience. Source: House of Marketing
49% of digital marketers use customer journey mapping technology to improve the customer experience. Source: House of Marketing
47% of digital marketers use data-driven marketing technology to improve the client experience. Source: House of Marketing
36% of digital marketers use a personalized content marketing strategy and technology to improve sales. Source: House of Marketing
34% of digital marketers use omnichannel marketing technology to improve their audience coverage. Source: House of Marketing
31% of digital marketers use Net Promoter Score technologies to measure customer loyalty. Source: House of Marketing
24% of digital marketers use form-filling and creation technologies to capture customer preferences. Source: House of Marketing
21% of digital marketers try to use the autonomous employee experience to improve the client experience. Source: House of Marketing
20% of digital marketers use personalized web pages for conversion rate optimization. Source: House of Marketing
16% of digital marketers use Surprise & Delight campaign technologies to improve the conversion rate. Source: House of Marketing
12% of digital marketers use predictive analytics technologies to improve their digital marketing efforts. Source: House of Marketing
8% of digital marketers use artificial intelligence to improve the marketing technology profile for their companies and businesses. Source: House of Marketing
5% of digital marketers prefer to use other marketing technologies rather than AI. Source: House of Marketing
The Through-channel marketing automation platforms will have a market value of more than 5 billion dollars in 2023. Source: Holistic SEO & Digital.
Real-time Interaction Management (RTIM) solutions will have more than 10 billion dollars in market value in 2023. Source: Forrester Data
Marketing Resource Management Software: The marketing automation market value will hit 20 billion dollars in 2023. Source: Forrester Data
Content Marketing Platform digital marketing technologies will have more than 2 billions of dollars market gap in 2023. Source: Forrester Data
53% of digital marketers say that the most effective marketing technology for digital marketing automation is customer experience mapping. Source: Ascend2
51% of digital marketers think that personalized/dynamic content creation technologies are more important and effective for marketing automation. Source: Ascend2
40% of digital marketers think that the most effective marketing automation technology is a landing page and CTA creation tools. Source: Ascend2
34% of digital marketers think that A/B multivariate testing technologies are the most effective digital marketing technologies. Source: Ascend2
28% of digital marketers think that auto-responder and drip technologies are more effective for marketing automation technology usage. Source: Ascend2
47% of digital marketers think that marketing automation technologies are fairly priced. Source: VB Insights

Contents of the Article show

Which brand dominates the marketing automation technology sector?

In the realm of marketing automation technology, Hubspot stands as the leading brand with a significant 29.3% market share, as revealed by data from Statista. Hubspot’s dominant position suggests that a substantial portion of businesses and digital marketers prefer its suite of tools for automating various marketing tasks. This market share could indicate Hubspot’s effectiveness in meeting customer needs, possibly through an intuitive user interface, advanced features, or comprehensive customer service. The prominence of Hubspot in these statistics can offer insights into current trends in the marketing technology landscape.

What is the projected revenue for B2B Marketing Automation systems in 2024?

According to projections from Emailmonday, the revenue for B2B Marketing Automation systems is expected to reach a substantial figure of 16,000 million dollars by the year 2024. Such a high revenue forecast indicates a growing reliance on automation technologies in the B2B marketing landscape. This trend could be fueled by the increasing complexity of marketing operations and the need for efficient, scalable solutions. Businesses might be looking to invest in these systems to streamline a variety of tasks, ranging from lead generation and nurturing to customer segmentation and targeted marketing campaigns. The sizeable projected revenue underscores the significance and growing influence of automation technologies in shaping the future of B2B marketing.

What percentage of digital marketers use A/B Testing technology to enhance customer experience?

According to data from the House of Marketing, 50% of digital marketers employ A/B Testing technology as a method to refine and improve customer experience. This fairly high percentage indicates that A/B Testing is considered a valuable technique among digital marketing professionals. The approach allows for the comparison of two versions of a web page, email, or other customer touchpoints to determine which performs better in terms of various metrics like engagement or conversion rates. By doing so, marketers are better equipped to understand customer preferences and behaviors, thus allowing for more targeted and effective marketing strategies. The utilization of A/B Testing at such a rate suggests its crucial role in modern digital marketing practices, particularly in optimizing customer experience.

How many digital marketers employ Net Promoter Score technologies for measuring customer loyalty?

Based on information from the House of Marketing, 31% of digital marketers make use of Net Promoter Score (NPS) technologies as a tool for gauging customer loyalty. The use of NPS in this percentage of the digital marketing community highlights its role as a standard metric for understanding customer satisfaction and predicting customer retention. NPS allows companies to ask customers a simple question about their likelihood to recommend the brand, typically on a scale of 0 to 10. The responses are then used to categorize customers into promoters, passives, and detractors. The end result is a single score that provides insight into overall customer sentiment towards the brand or product. Given that nearly one-third of digital marketers are employing NPS technologies, it can be inferred that customer loyalty remains a focal point in marketing strategies, emphasizing the need for long-term relationships alongside immediate sales goals.

Which technology do 51% of digital marketers consider most important and effective for marketing automation?

According to Ascend2 data, 51% of digital marketers view personalized or dynamic content creation technologies as paramount in the sphere of marketing automation. This majority opinion indicates a shift towards personalized marketing strategies, leveraging dynamic content to engage customers more effectively. Personalized content could include anything from customized email messages to dynamically changing website content based on user behavior or preferences. The goal of using such technology is to deliver a more relevant and engaging customer experience, thereby increasing the likelihood of conversion and customer retention. The high percentage of digital marketers prioritizing this approach suggests that traditional, one-size-fits-all marketing strategies may be becoming less effective, making way for more tailored, data-driven methods. The emphasis on personalized content underscores its growing importance in the digital marketing landscape.

What percentage of digital marketers find marketing automation technologies to be fairly priced?

Based on data from VB Insights, 47% of digital marketers perceive the pricing of marketing automation technologies as fair. This statistic indicates a nearly even split in opinion about the cost-effectiveness of these platforms, suggesting that while a substantial percentage find the technology reasonably priced, a significant portion may still consider it expensive or overvalued. The perception of fair pricing could relate to the return on investment that these technologies offer, including potential benefits like increased efficiency, higher customer engagement, and improved sales metrics. Fairly priced technologies are more likely to attract a wider range of businesses, from small startups to large enterprises. The data could serve as an important point of consideration for vendors in the marketing automation space, who may aim to balance advanced features with cost considerations to meet market demands.

What is the projected market value for Content Marketing Platform digital marketing technologies in 2023?

According to Forrester Data, the market value for Content Marketing Platform digital marketing technologies is projected to surpass 2 billion dollars by the year 2023. Such a substantial valuation signals the increasing importance of content marketing within the broader digital marketing ecosystem. Content Marketing Platforms typically offer a range of functionalities such as content creation, distribution, and analytics, enabling businesses to manage and optimize their content strategies more effectively.

The growth in market value likely correlates with the rising need for high-quality, relevant content to engage consumers in a digital age. As the landscape of online marketing becomes more competitive, businesses may increasingly turn to sophisticated content marketing platforms to gain an edge. These platforms allow for a more streamlined, data-driven approach to content marketing, which can ultimately lead to better customer engagement and higher ROI. The forecasted market value of over 2 billion dollars underscores the increasing investment and attention being devoted to this particular subset of marketing technology.

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