B2P Marketing: How it Works, Benefits, and Strategies
B2P marketing, known as Business-to-People marketing, represents a revolutionary shift in marketing strategies, acknowledging that individuals, rather than corporate entities, ultimately drive purchasing decisions. The business-to-people approach targets specific professionals or end users within businesses, recognizing their unique needs, preferences, and expectations. B2P marketing emphasizes personalized interactions and tailored experiences, aiming to build strong relationships …