Digital Marketing Statistics involve the facts and dynamics of the digital marketing types, and efforts with numeric values. Digital marketing statistics demonstrate the changes and the trends for the online user behaviors for shopping, advertising, or searching. Digital marketing statistics are created by digital marketing research and education sources and organizations. A digital marketing statistic can be acquired via surveys, or research on a real-world data set. Digital marketing statistics contain different digital marketing genres such as SEO Statistics, Social Media Marketing Statistics, or Sales Statistics. The list of digital marketing statistics can be found below.

Social Media Marketing Statistics involves the facts and stats for social media platforms and users.
Sales Statistics involves the facts and stats related to shopping behaviors and the sale events.
Email Marketing Statistics involves the facts and stats related to the email openning and conversions.
Advertising Statistics involves the facts and stats related to the channels and techniques of advertisement.
Marketing Technology Statistics involves the facts and stats for automation, tracking and analysis technologies.
Lead Generation Statistics involves the facts and stats related to the landing pages, forms and lead acqusition.
Video Marketing Statistics involves the facts and stats for video watching habits for online consumers.
Content Marketing Statistics involves the facts and stats for content consumption and demand.
FOMO Statistics involves the facts and stats for fear of missing and online learning.
E-commerce Statistics involves the facts and stats for ecommecre technologies, websites and behaviors.
Conversion Rate Statistics involves the facts and stats related to the conversion behaviours and factors.
Online Shopping Statistics involves the facts and stats for shopping behaviors and necessities for online platforms.
SEO Statistics involves the facts and stats related to the search engines, optimization efforts and the user search behaviors.
Social Proof Statistics involves the facts and stats related to the crowdsourcing, social media effect for the trust.
Mobile Consumer Statistics involves the facts and stats related to consumer and online user behaviors over mobile devices.
eCommerce Statistics involves the facts and stats related to the online eCommerce behaviors and dimensions.
Social Selling Statistics involves the facts and stats related to the socially improved channels.
Podcast Statistics involves the facts and stats related to the podcast publication, podcast listening and ownership.
B2B Marketing Statistics involves the facts and stats related to the B2B Behaviors, B2B Sales and Marketing.
Behavioral Statistics involves the facts and stats related to how people read, shop, or search online.

Digital Marketing Statistics demonstrate the prominence of the data, research, and development for understanding the users, shoppers, methodologies, techniques, technologies, and concepts for online marketing.

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Contents of the Article show

1. Social Media Marketing Statistics

Social Media statistics involve the social media platforms and users to understand their behaviors with numeric values. The social media marketing statistics for 2022 can be seen below.

94% of Digital Marketers use Facebook. Source: Social Media Examiner
72% of Digital Marketers use Facebook for marketing. Source: Social Media Examiner
2 out of 3 marketers state that Facebook (including Instagram and Whatsapp) is their primary digital marketing platform. Source: Social Media Examiner
Generation Z members communicate with a brand at least once a week, via social media. Source: SproutSocial
If users have good communication with a brand on social media, they recommend the company with a rate of 71%. Source: Ambassador
Only 5% of adults trust content on social media. Source: PRG
The 18-34 age group of users watches a video on a social media platform at least once a week. Source: Animoto
If the CEO of a company uses social media, there is a 77% higher probability of purchase. Source: eMarketer
64% of digital marketers spend 6 hours a week on social media, for 41% this time frame is 11 hours. Source: Social Media Examiner
More than 2 billion messages move between brands and users every month. Source: GeoMarketing
93% of purchasing decisions are influenced by social media. Source: Ironpaper
90% of B2C companies state that social media is the most popular content marketing method. Source: Ironpaper
90% of companies say that social media raises their profile, and 75% say it generates more traffic. Source: Vendasta
If social media is a part of the consumer journey, the conversion rate increases with a probability of 129%. Source: Deloitte
89% of companies’ social media messages are ignored. Source: SproutSocial
7 out of 8 messages users send to companies are left unanswered for at least 72 hours. Source: SproutSocial
13% of small businesses use social media for communication. Source: GoDaddy
Infographics are shared and interacted 3 times more on social media than other types of sharing. Source: Lucidpress
9 out of 10 mothers are social media users (for the US). Source: Edison Research
81% of marketers state that their traffic has increased after 6 weeks of social media content campaigns. Source: Jigsaw Recruitment
The biggest benefit of Social Media is awareness with 87%, more traffic with 78%, more leads with 64%. Source: Social Media Examiner
45% of marketers state that social media is very effective for marketing, and 29% say it is decisively effective. Source: Buffer
According to Inbound Marketing, Social Media generates 100% more leads-to-closes. Source: HubSpot
78% of small businesses get 25% of their customers through social media. Source: Marketo
93% of digital marketers use social media for their companies. Source: Marketo
88% or more of companies are on social media for marketing. Source: Adweek
83% of marketers say social media use seems important to their CEO. Source: Adweek
If an employee of a company makes a post for his company, the click rate increases by 100%. Source: Ironpaper
53% of digital marketers do not measure their success on social media. Source: Awareness
Articles are the 3 most used content formats in social media with 27%, videos 26%, and images 24%. Source: Smart Insights
49% of digital marketers consider Facebook platforms essential for digital marketing. Source: Social Media Examiner
Users spend an average of 2 hours on social media platforms. Source: The Telegraph UK
Thanks to social media ads, users can act 40% closer to companies and are open to purchasing. Source: Infusionsoft
23% of all user time is spent on social media. Source: Content Marketing Institute
70% of Instagram posts are not visible. Source: independent
Ages 18-34 are 61% more active on Instagram. Source: Statista
In the US, 60% of Instagram users have an annual income of over $100,000. Source: Statista
There are over 35 million profiles on Instagram. Source: TechCrunch
The number of influencer marketing posts on Instagram has grown to over 5 million annually, and it’s growing exponentially. Source: eMarketer
Long-form Landing Pages generate 220% more leads. Source:MarketingExperiments
84% of digital marketers say they will start at least one influencer campaign. Source: Smart Insights
48% of digital marketers say they will increase their marketing budget for influencer marketing. Source: Linqia
81% of millennials check their Twitter accounts every day. Source: Twitter
Tweets with images get 150% more retweets. Source: Adweek
On Twitter, companies with 51-100 followers generate 106% more traffic than companies with 25 or fewer followers. Source: HubSpot
LinkedIn is 277% more efficient at generating leads than Facebook. Source: HubSpot
50% of LinkedIn users are 50% more active in making a purchase from a company they interact with on LinkedIn. Source: Ironpaper
Worldwide, more than 50 million small businesses own Facebook Pages. Source: Facebook
53.7% of Facebook users are between the ages of 35 and 64. Source: Statista
75% of its users check Facebook daily. Source: Business2Community
75% of users use Facebook for professional purposes. Source: Hootsuite
Facebook is the second platform with the best ROI after Google. Source: eMarketer

2. Sales Statistics

Sales statistics are to understand how people are convinced to buy a product. The sales statistics and facts for 2023 can be seen below.

72% of the companies can’t access their revenue targets if they have less than 50 sales opportunities per month. Source: Sales Insights Lab
19% of the online shoppers try to connect with a salesperson if they are in the awareness stage. Source: Sale Insights Lab
60% of the online shoppers want to perform a buy activity during the consideration stage. Source: Sale Insights Lab
20% of the online shoppers want to communicate if they determined whether they want to buy the product or not. Source: HubSpot
Most of the sales emails are not opened. 24% of the sales emails are opened. Source: Topohq
77.3% of the digital marketers say that their company provides 25% of the leads to them. Source: Holistic SEO & Digital
63% of the digital marketers believe that the online meetings are effective as much as the in-person meetings.
“Did I Catch you at a bad time” decreases the chance of sale 40% while “How are you?” introduction question improves the sale chance 3.4 times. Source: Gong
According to the digital marketers, the biggest challenge for the salepeople is Establishing Urgency with 42%. Source: Holistic SEO & Digital
According to the digital marketers, the biggest challenge for the salepeople is Getting in touch with prospects with 37%. Source: Holistic SEO & Digital
According to the digital marketers, the biggest challenge for the salepeople is Overcoming price objections 35%. Source: Holistic SEO & Digital
94% of the companies reported that the sale effciency didn’t change during the pandemic, or improved. 27% of the companies reported that the sale performence improved in remote sales. For the 67% of the companies reported that remote sale teams didn’t affect the sale efficiency during pandemic. Source: Membrain
41.8% of the United States Workforce work remotely. Source: UpWork
26.7% of the Americans work from home in 2021. Source: UpWork
36.2 million Ammericans will work remotely in 2025. Source: UpWork
Digital Marketing Budgets make up 3.1 percent of total sales. Source: Gartner
Companies spend 12% of their annual sales on marketing. Source: Gartner
33% of companies say they fail to realize which channel is better for their sales. Source: Focus Research
Wholesale buyers of online technology products find their suppliers on Google at a rate of 83%. Source: MarketingSherpa
80% of companies that fail their sales objectives have fewer than 10,000 monthly visitors. Source: HubSpot
71% of companies successfully complete their sales objectives using the buyer persona. Source: Cintell

3. Email Marketing Statistics

Email marketing statistics involve the email opening rate, email conversions, and email marketing behaviors. The email marketing-related stats and facts for 2022 can be seen below.

53% of emails are opened on mobile devices. Source: Campaign MonitorIn
The last two years, the rate of opened emails has increased by 53% of emails are opened on mobile devices. Source: Campaign Monitor
In the last two years, the rate of opened emails has increased by more than 80%. Source: Adirondack
80.3% of non-mobile-optimized emails are deleted. Source: CustomerThink
Only 33% of email subscribers read emails regularly. Source: Informz
78% of email subscribers think that companies send emails too often and unsubscribe. Source: Mann & Go
40% of email followers want emails to be informational, not marketing. Source: Adweek
68% of email readers mark an email as spam at least once based on the subject line alone. Source: Heartbrain
Only 50% of users expect emails from their favorite brands every week. Source: Statista
61% of consumers say they will only tolerate weekly emails at certain times. Source: Marketing Sherpa
Only 12% of users use a separate inbox for business. Source: Marketing Sherpa
66% of users want to receive HTML-edited emails, while 34% prefer plain text HTML. Source: HubSpot
If a customer receives an email from a company they have shopped with before, they spend 82% more. Source: Ascend2
Over 240 billion emails are sent every day. It only opens about 3%. Source: The Radicati Group
73% of consumers prefer email as a method of communication with companies. Source: Constant Contact
The percentage of companies that do not perform email marketing will be decreasing.
45% of people leave direct emails unopened. Source: Statista

4. Advertising Statistics

Advertising statistics contain facts and numeric values related to the advertisement technologies, budgets, spending, and results. The 2022 advertising statistics can be found below.

The Global Advertising Budget for digital marketing exceeded $600 Billion. Source: Google
Nike’s sales reached 9 billion dollars. In 1998, it was 800 million dollars. Source: Sprout Social
7.7 Billion of the human population 3.5 billion are online, and 2.4 billion social media account exists. Thus, social media advertising increases its effect every year by more than 32%. Source: Holistic SEO & Digital
Humans watch more than 1.2 billion of hours of YouTube Videos every day. Source: Social Media Today
1.5 Billion user accounts exist for the YouTube. Source: YouTube
Video Advertising stats show that people remember for the next 30 days if they see a video advertising video. Source: Tecjury
A video content is shared 12 times more than a regular text and image content piece. Thus, advertising statistics show that the video marketing budget gets bigger than the textual marketing. Source: Techjury.net
79% of the online users choose watching videos rather than reading for the products. Source: Techjury.net

5. Marketing Technology Statistics

Marketing technology statistics contain the technologies, techniques, and methods for marketing programs and software. The marketing technology statistics are below.

The Marketing Automation technology stats show that Hubspot is dominant with 29.3%. Source: Statista
Adobe Experience Cloud is the second dominant brand for marketing automation technology with 11.9% as marketing technology statistics show. Source: Statista
Oracle Marketing Cloud has the 8.55% of the marketing automation market with the third rank. Source: Statista
B2B Marketing Automation systems revenue will hit to the 16.000 millions of dollars in 2024. Source: Emailmonday
75% of the marketers tell that they use the marketing automation technology. Source: Social Media Today
50% of the digital marketers use an A/B Testing technology for improving the customer experience. Source: House of Marketing
49% of the digital marketers use a customer journey mapping technology to improve the customer experience. Source: House of Marketing
47% of the digital amrketers use a data-driven marketing technology to improve the client experience. Source: House of Marketing
36% of the digital marketers use a personalized content marketing strategy and technology to improve the sales. Source: House of Marketing
34% of the digital marketers use an omnichannel marketing technologyto improve their audience coverage. Source: House of Marketing
31% of the digital marketers use Net Promoter Score technologies to see the customer loyalty. Source: House of Marketing
24% of the digital marketers use form filling and creation technologies to capture the customer preferences. Source: House of Marketing
21% of the digital marketers try to use the autonomous employee experience for improving the client experience. Source: House of Marketing
20% of the digital marketers use personalized web pages for the conversion rate optimization. Source: House of Marketing
16% of the digital marketers use Surprise & Delight campaign technologies to improve the conversionrate. Source: House of Marketing
12% of the digital marketers use predictive analytics technologies to improve the digital marketing efforts. Source: House of Marketing
8% of the digital marketers use artifical intelligence to improve the marketing technology profile for their companies and businesses. Source: House of Marketing
5% of the digital marketers prefer use other marketing technologies rater than AI. Source: House of Marketing
The Through-channel marketing automation platforms will have more than 5 billions of dollars markt value in 2023. Source: Holistic SEO & Digital.
The Real-time Interaction Management (RTIM) solutions will have more than 10 billions of dollars market value in 2023. Source: Forrester Data
Marketing Resource Management Software marketing automation market value will hit to the 20 billions of dollars in 2023. Source: Forrester Data
Content Marketing Platform digital marketing technologies will have more than 2 billions of dollars market gap in 2023. Source: Forrester Data
53% of the digital marketers tell that the most effective marketing technology for digital marketing automation is for customer experience mapping. Source: Ascend2
51% of the digital marketers think that the personalized/dynamic content creation technologies are more important and effective for the marketing automation. Source: Ascend2
40% digital marketers think that the most effective marketing automation technology is for landing page and CTA creation tools. Source: Ascend2
34% of the digital marketers think that the A/B multivariate testing technologies are the most effective digital marketing technology. Source: Ascend2
28% of the digital marketers think that the auto-responder and drip technologies are more effective for marketing automation technology usage. Source: Ascend2
47% of the digital marketers think that the marketing automation technologies are fairly priced. Source: VB Insights

6. Lead Generation Statistics

Lead generation statistics involve the techniques for lead acquisition and lead cost. The lead generation statistics for 2023 can be found below.

Companies that implement Lead Nurturing experience a 10% increase in sales between the first six and nine months. Source: Gartner
79% of generated leads never turn into customers. The main reason for this is the lack of Lead Nurturing. Source: MarketingSpa
Only 25% of the generated Leads will be ready to make a purchase in the next 12-24 months. Source: Strategic Internet Consulting
50% of leads do not feel ready to buy, even if they are of good quality. Source: Gleanster Research
In B2B Digital Marketing, 85% of Marketers say Lead Generation is the most important area. Source: Ring Lead
52% of Digital Marketers Generate Leads on Facebook. Source: New Breed
Companies that publish 15 Blog Posts a month generate 1200 more leads per month, on average, than others. Source: HubSpot
Companies that increase the number of Landing Pages contextually get 55% more leads. Source: HubSpot
Companies with 31-40 landing pages generate 7 times more leads. Source: HubSpot
Companies with more than 40 landing pages generate 12x more leads. Source: Serpstat
Companies with 51-100 landing pages generate 48% more leads than companies with 1-50 landing pages. Source: Serpstat
53% of digital marketers believe that the webinars help for conversion rate optimization. Source: Demand Gen Report
53% of digital marketers say that the email marketing help for lead generation. Source: Demand Gen Report
28% of digital marketers believe that the additional accounts help for the lead retention. Source: Activate
More than 60% of the digital marketers in 2020, Customer Acqusition Cost increased. Source: HubSpot
49% of Companies repot that increased client acqusition is their prioritized task. Source: Ascend2
Inbound Leads cost 61% less. Source: HubSpot
Average CPL drops 80% after 5 months of inbound marketing work.
Inbound Marketing brings 3 times more conversions with 1 dollar than traditional methods. Source: Oracle
Only 18% of marketers consider Outbound Marketing important and better than InBound Marketing. Source: HubSpot
48% of Digital Marketers produce a separate landing page for each campaign. Source: Serpstat
80% of active traffic on the internet goes to landing pages. Source: WordStream

7. Video Marketing Statistics

Video marketing statistics involve how marketers use the videos to have a better customer awareness and conversion rate. The video marketing statistics for 2023 can be found below.

Video is the most popular content format that is consumed by web users. Source: Holistic SEO & Digital
87% of the digital marketers tell that video content increased the traffic their website takes. Source: Wyzol
80% of the video marketers say that the video content improved their sales. Source: Wyzowl
20% of the visitors read the article and 80% watch the video. Source: Entrepreneur
59% of decision-makers prefer video over text. Source: Forbes
Users prefer watching videos 400% more than reading about a product. Source: Animoto
25% of users lose interest if there is no video on their website. Source: Animoto
Consumers watching videos convert 1.81 times more. Source: Animoto
81% of companies use videos as a marketing tool. Source: Experian
Video content has a chance to generate 50 times more organic traffic. Source: SEOTeric
Landing pages that use video get 86% more conversions. Source: Eyeview
The average conversion rate for Landing Pages using video is 4.8%, compared to 2.9% for those who don’t. Source: Unbounce

8. Content Marketing Statistics

Content Marketing Statistics involve how marketers promote their content. Content marketing statistics are beneficial to see the state-of-art for content production and visibility optimization. Content marketing statistics are connected to SEO Statistics. The 2023 content marketing statistics can be found below.

More than three million blog posts are published every day. Source: HubSpot
Companies that publish more than 16 blog posts each month receive 4.5 times more traffic than companies that publish content in the 0-4 range. Source: HubSpot
Those who post 11+ more blog posts per month get 2x more traffic than those with 2-5 posts per month. Source: HubSpot
Companies using the blogging method generate 126% more leads.
Companies that produce 15+ blog posts per month index 434% more web pages than others, and earn 97% more backlinks. Source: Nurture
If a normal company increases the number of monthly blog posts from 11-20 to 21-50, it will generate an average monthly traffic increase of 45%. Source: MayeCreate
53% of Digital Marketer blog content creation, believes that inbound marketing is a priority. Source: HubSpot
95% of small businesses use blogging. 15% of digital marketers say blogging is critical to them. 11% say it is critical for new customer acquisition. 69% think that it is essential for both customer acquisition and retention. Source: e-Strategy Trends
Blog posts with images generate 49% more page views than those without. Source: Content Marketing Institute
Almost 40% of companies in the USA use blog posts for marketing purposes only. Source: HubSpot
HubSpot derives 92% of its leads from content that is more than a year old. Source: HubSpot
Blog posts with video content can increase organic search traffic by up to 157%. Source: Lemonlight
84% of people prefer fun blog posts with storytelling language. Source: Meaningful Brands
The average consumer consumes 11.4 items before making a purchase. Source: Livechat
Content marketing is 62% cheaper than traditional marketing. Source: Demand Metric
Content marketing generates 3 times more leads than paid search. Source: Oracle
46% of B2B Marketers outsource content creation. Source: Content Marketing Institute
43% of B2B Marketers say their blog content is their main content type. Source: Social Media Examiner
91% of B2B Marketers engage in Content Marketing. Source: Content Marketing Institute
B2B Marketers dedicate 39% of their budget to content marketing. Source: TopRankBlog
83% of B2B Marketers think every format of the content is active on every platform. Source: Content Marketing Institute
People interact with 3-4 content before interacting with a company. Source: Content Marketing Institute
81% of people consider blog posts to be a reliable source of information. Source: Omnicore
61% of people make a purchase when recommended by a blog. Source: Omnicore
The average blog reading time is 37 seconds. Source: Content Marketing Institute
More than 40% of people admit that they read blogs with the Z reading. Source: HubSpot
Brands spend 25-43% of their budgets on content marketing. Only 23% of CMOs feel they are producing the right content. Source: Marketing Professionals
Companies that care about blogging have a 1300% better ROI. Source: HubSpot
Publishing 15 blog posts per month generate 5x more traffic. Source: HubSpot
Pages with 6-13 words in the blog post title get more clicks. Source: HubSpot
An average blog post is 1151 words. Source: Orbit Media Studios
Writing an average blog post takes 3 hours and 20 minutes. Source: Orbit Media Studios
74% of companies say their lead generation has improved because of content marketing. Source: Curata
55% of bloggers check their KPIs daily. Source: MarketingCharts
If a blog post is longer than 1500 words, it gets 22.6% more Facebook likes, and 68.1% more retweets.
Long-form content generates 9 times more traffic than short-form content. Source: Curata
73% of users say that content with a strong personality builds loyalty. Source: Econsultancy
60% of marketers create at least 1 piece of content a day. Source: eMarketer
29% of content creators recycle existing content. Source: Curata
Infographics can increase a company’s traffic by 12%. Source: Sumo
66% of content creators say creating images is the hardest part. Source: Venngage

9. FOMO Statistics

FOMO statistics involve how people get their news for their industry and social life. FOMO Statistics for 2023 can be found below.

To keep up with their friends, 40% of Z Generation members overspend or go into debt. Source: Credit Karma.
More than 50% of people say that they are afraid of missing out if they don’t keep up with what’s happening on social media. Source: MyLife.com
60% of young adults make purchases based on FOMO. Source: StrategyTravel
By 59%, parties and events with 56%, and food with 29% are among the most common things that cause FOMO among Millennials. Source: Strategy
The most FOMO is experienced by Z Generation members, at 69%. Source: Eventbrite.
Almost three-quarters of FOMO contributors use Facebook at 72%, followed by Instagram at 14%, and Twitter at 11%, along with Pinterest at 8%. Source: Strategy
27% of people check social media first thing in the morning. Source: Mashable

10. E-commerce Statistics

E-commerce statistics involve how e-commerce is used for online shopping. E-commerce statistics are related to Online Shopping. Ecommerce statistics for 2022 can be found below.

Global B2C eCommerce sales will exceed the 4.5$ Trillion Dollars in 2021. Source: Shopify
59% of the shoppers believe that mobile responsiveness and usability are important while shopping online. Source: Think with Google
65% of the search traffic is generated from e-commerce sessions. Source: Statista
51% of the shopping events start with a Google search. Source: Think with Google

11. Conversion Rate Statistics

Conversion Rate Statistics involve how people are converted online. Conversion Rate Statistics is part of Digital Marketing Statistics. The conversion rate statistics for 2022 can be found below.

Only 22% of companies are satisfied with their Conversion rate. Source: E-consultuncy
The conversion rate is six times higher for companies using Inbound Marketing. Source: HubSpot
For every $92 spent on customer acquisition, only $1 for conversion. Source: Adelie Studios
In Conversion Rate Optimization tools, the ROI is 223%. Source: VentureBeat
Inbound marketing can increase the conversion rate by 1000%. Source: Invest
32% of companies reduce their outbound marketing budget while increasing their inbound marketing budget. Source: IMA
60% of companies want to use inbound marketing. Source: Sherpa
68% of marketers who choose inbound marketing think their method is effective. Source: HubSpot
3 or 4 inbound marketing channels cost less than 1 outbound marketing channel. Source: Mashable
Inbound marketing costs 62% less per lead. Source: HubSpot
33% of Inbound Marketers and 31% of Outbound Marketers think that outbound marketing is a waste of time. Source: HubSpot

11. Online Shopping Statistics

Online Shopping Statistics involve how people shop online. Online shopping statistics are part of digital marketing statistics. Online shopping statistics for 2022 are below.

There are more than 263 million online shoppers in the US. Source: Holistic SEO & Digital
68% of the men shop online.
72% of the women shop online.
37% of the men, and 35% of the women shop for travel and holiday acommodation. Source: BELVG
32% of the men and 30% of the women shop online for household goods. Source: BELVG
28% of the men and 26% of the women shop online for tickets for events. Source: BELVG
22% of men and 16% women shop online for films and musics. Source: BELVG
39% of men and 18% of women shop online for computer technologies. Source: BELVG
14% of men and 18% of women shop online for foods and grocieries. Source: BELVG
40% of men and 46% of women shop online for clothes and sport goods. Source: BELVG
23% of men and 25% of women shop online for books, magazines and e-learning material. Source: BELVG
8% of men and 10% women shop online for medicine. Source: BELVG
There are more than 2 billions of online shoppers on the world. Source: OptinMonster
In 2021, online shopping activity has been performed over the mobile devices by 53.9%.
56% of the abondoned shopping cart statistics happened due to the unexpected fee changes. Source: Shopify
23% of the cart abondonement happened because of the Account Creation Process.
60% of the online shoppers used the chatbot of ecommerce sites in the last 12 months. Source: ConvinceandConvert

12. SEO Statistics

SEO Statistics involve how people search and optimize their websites for search engines. Search Engine Optimization statistics are related to Content Marketing Statistics. SEO Statistics are part of digital marketing statistics. 2023 SEO Statistics can be found below.

64% of Digital Marketers spend their time on Search Engine Optimization. Source: HubSpot
SEO generates ten times more organic traffic than Social Media. Source: BrightEdge
49% of web users use a search engine to find a new product. Source: HubSpot
50.33% of search sessions on Google end without a click. Source: Jumpshot, Sparktoro
94% of the search activities happen on Google Property. Source: Sparktoro
The average CTR on the image search results is average 0.21%. Source: seoClarity
There are 810 unique Google SERP Features. Source: seoClarity
161 of the Google SERP Features exist on the 0.2% of the queries. Source: seoClarity
“Where to buy” and “Near me” query volumes increased more than 300% on last three years. Source: Holistic SEO & Digital
Mobile search activity has grown more than over 600% since 2015, until 2022. Source: Holistic SEO & Digital
Organic search and shopping ends with a sale 70% more if there is a local shopping possibility. Source: Think with Google
46% of the shoppers say that they audit the local store before going to the phsyical store. Source: Think with Google
35% of the blog post owners check their analytics to see the user data on their blog post. Source: Statista
On WordPress, 70 million new posts and 77 million new comments are created every month during 2022. Source: WordPress
89% of the digital marketers believe in the content marketing and blogging. Source: Content Marketing Institue
18% of digital marketers chose WordPress for content publishing.
Digital marketing blogs generate their traffic from the desktop users with 83% during 2019. Source: SEMRush
The best digital marketing articles have more than 5700. Source: SEMRush
Listicles and list blog posts have 200% more shares on social media. Source: SEMRush
51% of businesses and corporates update their old blog posts for taking more traffic. Source: SEMRush
67% of traffic from the web goes to the businesses and companies. Source: Holistic SEO & Digital
75% of blog posts do not get any links from other domains. Source: MOZ
61% of digital marketers consider SEO to be their priority, the first step towards Inbound marketing. Source: HubSpot
The first ranking result on Google has an average of 1890 words. Source: Backlinko
Of 1200 SEOs, 48% say On-Page SEO is the best SEO method.
Google says that internal links are one of the three most important ranking factors. Source: Andrey Lipattsev
65% of Digital Marketers say link building is the best SEO technique. Source: Backlinko
SEO Leads result in 14.6% sales, while Outbound Marketing results in 1.7%. Source: Hubspot
72% of digital marketers say posting with relevant content sequentially is the best SEO technique. Source: MarketingProfs
30% of search queries necessarily include a location. Source: Google
88% of local searches are for a local business. Source: Engage121
18% of local searches result in sales from small businesses if they include mobile searches. Source: Business2Community
A website should load completely in 0.5-2 seconds. Source: Google
90% of searches are made without having an idea about a company. Source: Stand Labs
If users cannot see the marketing message on the homepage within 15 seconds, they leave the website. Source: Microsoft Research
Search volume for infographics has increased by 800%. Source: Unbounce
More than 90% of users, if they are reading your title, review the description and CTA Element. Source: Aberdeen Group
B2B Customers perform 12 searches before visiting a final destination website. Source: Kapost
While 30% of marketers think voice search is the future, 60% do not have a strategy for voice search.
80% of the decision-makers take their decisions by reading more than one article. Source: CMO
The most popular activities on the Internet are sending messages (79%), researching and purchasing services and products (75%). Source: UK National Statistics

13. Social Proof Statistics

Social Proof Statistics involve how B2B and B2C marketers use social facts and society. Social Proof Statistics is a sub-part of Digital Marketing Statistics. Social Proof Statistics are listed below.

10% of B2B Digital Marketers believe that Influencer Marketing is the best way for improving sales. Source: Guttmann
36% of the digital marketers believe that their content is delivered better thanks to the influencers. Source: Linqia
71% of digital marketers make research to find the best influencers for their own industries to work with. Source: Mediakix
81% of digital marketers believe that the best criteria to choose an influencer on social media for social proofing are the quality of their content. Source: Mediakix
Influencer Marketing Total Value increased from 6.5$ billion dollars to 14$ billion dollars from 2019 to 2021. Source: Mediakix
31% of the digital marketers have 10 influencers that they work together. 62% of the digital marketers use the same influencers repeatedly. Source: Statista Research Department
65% of the digital marketers say that the biggest obstacle of influencer marketing is calculation and understanding of the Return of Investment (ROI). Source: Linqia
80% of the digital marketers that use social proofing for better conversion rates and branding plan to improve their budget for influencer digital marketing for 2022. Source: Holistic SEO & Digital

14. Mobile Consumer Statistics

Mobile Consumer Statistics involve how mobile consumers behave and consume online. Mobile consumer statistics are related to eCommerce and Behavioral statistics. Mobile Consumer Statistics is a sub-part of Digital Marketing Statistics. Mobile Consumer Statistics for 2023 can be seen below.

Over 70% of the traffic on the web lives on mobile devices including tablets. Source: Holistic SEO & Digital
Since 2017, mobile traffic involves more than 50% of the web traffic. Source: Statista
An average United States citizen in 2021 has more than 10 devices that can connect to the internet. Source: Statista
Smartphone ownership improves the possibility of shopping online by 39%. Source: Think with Google
More than 45% of companies prioritize mobile search optimization. Source: Holistic SEO & Digital
46% of adults use their mobile devices with desktop devices before making a purchase. Source: MySMN
At least 52% of search activities start with mobile. Source: Statcounter
Mobile traffic has exceeded 65%. Source: Statista
82% of smartphones responded to the “near me” query at least once. Source: Everywhere
One in three people in Brazil uses their phones for more than 6 hours a day. Source: Advanced Web Ranking

15. eCommerce Statistics

eCommerce Statistics involve eCommerce behaviors and eCommerce businesses. eCommerce Statistics is a sub-part of Digital Marketing Statistics. Digital Marketing Statistics for 2023 can be seen below.

In 2019, 1.92 billion people purchased at least one product online for an eCommerce activity. Source: Holistic SEO & Digital
In 2023, the e-commerce market will be bigger than the 6.5 trillion sales. Source: Oracle
In 2023, the e-commerce market share will be bigger than the total global retail market’s 25%. Source: Holistic SEO & Digital
U.S Retailers has earned more than 861 billion dollars online in 2020. Source: Oracle
From 2019 to 2020 the U.S Retailers improved their revenue by 44%. Source: Holistic SEO & Digital
B2B Ecommerse activity and sales exceeded the 5.7 trillion dollars in 2019. Source: Oracle
The B2B Ecommerce activity revenue increased 17.% as annual since 2017 until 2020. Source: Oracle
During the 2020, all of the Latin America countries including Brazil, Argentina and Venezuela experienced a double digit e-commerce digital marketing growth for their revenue and budget. Source: Oracle
Compared to the brick-and-mortar businesses, the ecommerce digital marketing activity increased over 50% since 2019 until 2022. Source: Holistic SEO & Digital
Over 70% of the US Consumers experienced Buy Online Pick up in Store (BOPIS) in 2019. Source: Oracle
Between 2006 and the 2020 the shopping cart abondanment rate is 69.8% averagely. Source: Baymard Institue
U.S Ecommerce activity exceeded the 201.3 billion dollars during the 2020 holiday season. Source: DigitalCommerce360
From 2019 to the 2020, during the US Holiday Season ecommerce activity and ecommerce digital marketing, the increase is 45.2%. Source: DigitalCommerce360

16. Social Selling Statistics

Social selling statistics involve how marketers use social media platforms for sales and conversions. Social Selling Statistics is a sub-part of Digital Marketing Statistics. Social Selling Statistics for 2023 can be read below.

53% of the clients get more loyal if there is proper social media communication with the client. Source: LinkedIn
71% of the sales professionals use Instagram, Facebook, Linkedin, and Twitter along with other social media platforms such as Snapchat or TikTok. Source: Social Media Today
92% of the B2B product buyers want to connect with an industry leader from social media. Source: Holistic SEO & Digital
63% of the Z Generation thinks that connecting on social media is prominent for their buying behaviors. Source: OptionMonster
84% of the C-Level executives have a social media account for their own purchasing decisions. Source: OptionMonster
94% of the digital marketers think that the social media usage improved their visibility for sale performance. Source: LinkedIn
49% of the people who are between 18-29 years old reports that they buy something after the social media ad. Source: Sprout Social
The social selling statistics show that the digital marketers use Twitter for positive messages. Because, 77% of the Twitter Users report that if they see a brand within their feed, they feel more positive. Source: Twitter
89% of the C-Level executives ignore the calls that include social selling.
Social selling statistics show that customers try to use e-commerce for buying with 52%.
Social selling and communication is 2 times more effective than the cold calling. Source: Holistic SEO & Digital

17. Podcast Statistics

Podcast Statistics involve audio content consumption and podcast listening habits. Podcast Statistics is a sub-part of Digital Marketing Statistics. Podcast Statistics for 2023 can be seen below.

Google started to understand the images, videos, and audio by transforming them into text, and textual data. Source: Holistic SEO & Digital
In April 2020, there are more than 30 million podcast episodes on the open web. Source: Podcast Insights, iTunes
75% of United States Citizens have listened to a podcast at least once. Source: Edison Research
Every month, 37% of web users listen to a podcast. Source: Edison Research
45% adult US citizens listen podcast while driving.
28% of users want to learn more about podcasts. Source: Social Media Examiner
In the US, every community member listens to a podcast every month. Source: Edison Research
17% of users think they can do podcasts. Source: HubSpot

18. B2B Marketing Statistics

B2B Statistics involve B2B marketer behaviors and conversions along with the budget. B2B Statistics is a sub-part of Digital Marketing Statistics. B2B Statistics for 2023 can be seen below.

68% of B2B Companies use strategically designed landing pages. Source: Marketo
81% of B2B businesses use email marketing. Source: Content Marketing Institute
51% of B2C Marketers and 33% of B2B Marketers use Instagram. Source: ClickZ
80% of B2B Marketers have a Personal LinkedIn Profile. Source: Ironpaper
94% of B2B Marketers use LinkedIn for marketing. Source: Content Marketing Institute
87% of B2B Marketers use Twitter. Source: Content Marketing Institute
84% of B2B Marketers use Facebook. Source: Content Marketing Institute
74% of B2B Marketers use YouTube. Source: Content Marketing Institute
65% of B2B Companies acquire customers with LinkedIn Ads at least once. Source: HubSpot
82% of B2B Marketers use Facebook. Source: SmartInsights gives 2% less than Content Marketing Institute.
67% of B2C Businesses and 41% of B2B Companies acquire customers with Facebook at least once. Source: Social Media Examiner
Facebook is more important to B2B in some industries than LinkedIn. B2B Marketers use Facebook at a rate of 96% and Linkedin at a rate of 83% as a digital marketing platform. Source: Smart Insights
Decision-makers in the B2B Industry spend 12.7 hours a week on Facebook. Source: ComScore
75% of B2B Marketers use social media to support their purchasing decision. Source: Hubspot
Facebook 89%, Linkedin 81%, Twitter 75% probability are the most used social media B2B channels. Source: MarTechUser, the ranking is close to the previous sources, including the ratios.
For Return of Investment, 59% of marketers say SEO is the best method for B2B Marketing. Source: Marketing Charts
59% of B2B Marketers use YouTube to promote their content. Source: Content Marketing Institute
75% of B2B Marketers definitely use video. Source: Content Marketing Institute
64% of B2B Marketers consider video marketing to be decisive for them. Source: Tabular Insights
71% of B2B Search searches begin with a general concept on Google. Source: Google
B2B Clients perform 12 searches before choosing a company. Source: Google
50% of B2B Marketers see content creation as their biggest hurdle. Source: LinkedIn
90% of B2B Marketers say it is difficult for them to generate interest. Source: Statista
70% of B2B Marketers prioritize content quality over quantity. Source: Content Marketing Institute
B2B Marketers prioritize blog, ebook, and white-paper content formats. Source: Kapost
88% of B2B Marketers consider case studies to be the most effective content type. Source: Kapost
82% of B2B Marketers use case studies. Source: Content Marketing Institute
85% of B2B Marketers engage in content marketing on a regular basis. Source: Content Marketing Institute
81% of B2B Companies say blog posts are critical to conversion. Source: Nurture
B2B Companies get 70% more leads if they publish 1-2 blog posts every month than if they don’t publish at all. Source: HubSpot
49% of B2B Marketers consider a tested sales tunnel essentially. Source: Statista
34% of B2B Blog readers state that B2B Companies publish content on topics that they are not interested in. Source: KoMarketing
53% of B2B Marketers have a one-person or multiple-person content production team. Source: Content Marketing Institute
95% of B2B marketers say readers use blog posts to see their company’s credibility. Source: Adscope
49% of B2B Marketers consider “article” content essential for their marketing. Source: Statista
70% of B2B Marketers consider producing more content than last year. Source: LinkedIn
86% of B2B Companies have a Blog. Source: BuzzSumo
47% of B2B Customers read 3-5 pieces of content before speaking to a sales representative. Source: DemandGen
Between 57% and 70% of B2B customers conduct research before contacting a B2B company for the first time. Source: Google
More than 50% of B2B Employees are Millennials. Source: Google
58% of B2B marketers say it takes longer to make a decision. Source: Business2Community
44% of B2B marketers leave their website if their contact information is not visible. Source: KoMarketing
70% of B2B Customers watch at least one video while making a decision. Source: Google
96% of B2B Customers prefer content that includes ideas from industry leaders. Source: DemandGen
73% of B2B Customers prefer personalized B2C-like content and experience. Source: Accenture
Mobile usage for B2B Employees is expected to reach 2-3 hours. Source: Google
More than 50% of B2B Searches are performed with mobile devices. Source: Google
20% of B2B Sales are carried out with mobile marketing. Source: BCG
80% of B2B Customers use a mobile company while at work. Source: BCG
80% of B2B employees search for the products they will buy with tablets and mobile devices in the evening. Source: IDG Global Solutions
67% of B2B marketers make inbound marketing a priority. Source: Kapost
In B2B and B2C areas, non-profit Inbound marketing is the best ROI-focused digital marketing effort. Source: HubSpot
70% of internet users use content to learn about products, not images. Source: B2B Marketing Insider
The average attention span of an online user is 8 seconds. Source: B2B Marketing Insider
68% of B2B Companies do not have any defined sales channels.

19. Behavioral Statistics

Behavioral Statistics involve how users behave online. Behavioral Statistics is a sub-part of Digital Marketing Statistics. Online Behavioral Statistics for 2023 can be seen below.

56% of consumers spend most of their time browsing the internet from their mobile devices. Source: HubSpot
69% of US consumers spend most of their time with their smartphones. Source: ComScore
The average consumer spends 3.25 hours a day with a mobile device. Source: eMarketer
75% of consumers prefer a unified user experience. Source: Forbes
77% of online consumers prefer permission-based marketing. Source: ExactTarget
68% of online consumers create loyalty to brands with content that interests them. Source: The CMA
More than 50% of online consumers read content about the products they will buy. Source: HubSpot
User reviews affect consumer decisions by 67%. Source: PwC
46% of visitors leave the website if a website is not good enough to deliver a message, or if it is unclear what the website is doing. Source: KoMarketing
37% of visitors leave the website due to poor design and navigation. Source: KoMarketing
67% of visitors make their purchases in the industrial and logistics sectors digitally. Source: Google
Personalized content increases the rate of SQL, or Sales Qualified Leads, by 46%. Source: Weidert
36% of Desktop users click on the first result they see. Source: Advanced Web Ranking
85% of users ignore ads and focus on organic results. Source: imFORZA
75% of users do not open page 2 on Google. Source: HubSpot
88% of users conduct online research before making an online purchase. Source: PYMNTS
86% of users state that Search Engines expand their knowledge and expand their horizons. Source: PRC
25% of users want to make all their calls with voice. Source: HubSpot
60% of users state that they have made a voice search at least once in 2021. Source: MindMeld
52% of users say site speed is important for loyalty. Source: E-consultancy
The first ranking on Google is 32.5% clicks. Source: Chikita
68% of clicks go to the top three rankings. Source: EConsultuncy

What are the other digital marketing statistics and facts?

Other digital marketing statistics involve the digital marketing statistics that are not classified under a specific sub-part of digital marketing. Other digital marketing statistics for 2022 can be seen below.

71% of small businesses do their own marketing without leaving it to an expert. Source: Digital
22% of businesses have a live support line. Source: Drift
85% of customers stay in contact with an institution without speaking to anyone from the institution. Source: Gartner
80% of Digital Marketers say they don’t use a platform other than Google. Source: Google
75% of companies using marketing automation see improvement in ROI in 12 months. Source: HubSpot
When companies don’t set a clear target for their KPI, their chances of success drop by 74%. Source: HubSpot
52% of marketers consider it impossible to measure marketing efforts. Source: TNW
30% of small businesses use website analytics, while 18% use nothing. Source: Media Post
The success of 71% of luxury product brands with influencer marketing is directly proportional to the traffic they have.
32% of marketers think traditional marketing methods are overrated. Source: HubSpot
58% of digital marketers think they are successful in reaching their goals. Source: CoSchedule
65% of digital marketers state that the biggest challenge is to convert their traffic into leads. Source: Hubspot
28% of digital marketers spend their traditional marketing budget on digital marketing. Source: Gartner
More than 300 million people around the world use ad blockers. Source: Content Marketing Institute
84% of users aged 25-34 leave a website after excessive advertising. Source: HubSpot
87% of people do not watch television commercials. Source: Süddeutsche Zeitung

What are the Sources of Digital Marketing Statistics?

The digital marketing statistic sources involve the sources of the facts for the digital marketing statistics. The list of digital marketing facts and statistics is below.

Holistic SEO & Digital
statista
Süddeutsche Zeitung
B2B Marketing Insider
Content Marketing Institute
ExactTarget
Google
HubSpot
UK National Statistics
MarketingSherpa
capost
Business2Community
ComScore
eMarketer
mashable
DemandGen
unbounce
Orbit Media Studios
Econsultuncy
Gleanster Research
Hootsuite
Facebook
animoto
TNW
sherpa
Edison Research
Demand Metric
eyeverywhere
Advanced Web Ranking
eye view
Serpstat
digital
drift
Hootsuite
Adweek
Curata
LinkedIn
forbes
experian
backlinko
Andrey Lipattsev
Stands Lab
KoMarketing
Ambassador
WordStream
SmartInsights
InfusionSoft
Jigsaw Recruitment
Adscope
MayeCreate
BCG
vendasta
Deloitte
SproutSocial
BuzzSumo
Oracle
CMA
entrepreneur
LiveChat
e-Strategy Trends
Meaningful Brands
SEOTeric
venngrade
Strategic Internet Consulting
Gleanster Research
Weidert
Cintell
CoSchedule
IDG Digital Solutions
omnicore
LiveChat
Meaningful Brands
Andrey Lipattsev
Man & Go
heartbrain
PRC
LemonLight
Linqua
Adelie Studios
Linqua
MeaningfulBrands
Gleanster Research
Abarteen Group
Gartner
New Breed
LucidPress
iron paper
Tabular Insights
marketo
Telegraph UK
Ring Lead
GeoMarketing
PYMNTS
Chikita
imForza
Advanced Web Ranking
TNW
MindMeld
Think with Google
Mediakix
MOZ
Backlinko

Last Thoughts on Digital Marketing Statistics and Holistic SEO

Digital Marketing Statistics are to understand what methods work and what methods not working anymore. Digital marketing statistics provide value to see the actual state of the digital marketing assets. Social media platforms paid advertisement platforms and programs, or SEO and Content Marketing methodologies are beneficial when they are used with statistics and factual understanding. Any SEO and Digital Marketing Project can be successful without observing the real-world data. Digital Marketing Statistics provide value to see the trends, changes, and direction of the marketing platforms and behaviors. Users’ needs and desires in the online platforms can be seen better via Digital Marketing Statistics. Holistic SEO focuses on the multiple verticals of SEO and Coding. Thus, using digital marketing statistics is prominent for any Holistic SEO to provide the best possible value and outcome.

In the Digital Marketing Statistics 2022 guide, more than 100 sources and 300 statistics, and facts have been used. Digital Marketing Statistics will be updated in the light of new information.

Author
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Koray Tuğberk GÜBÜR

Owner and Founder at Holistic SEO & Digital

Koray Tuğberk GÜBÜR is the CEO and Founder of Holistic SEO & Digital where he provides SEO Consultancy, Web Development, Data Science, Web Design, and Search Engine Optimization services with strategic leadership for the agency’s SEO Client Projects. Koray Tuğberk GÜBÜR performs SEO A/B Tests regularly to understand the Google, Microsoft Bing, and Yandex like search engines’ algorithms, and internal agenda. Koray uses Data Science to understand the custom click curves and baby search engine algorithms’ decision trees. Tuğberk used many websites for writing different SEO Case Studies. He published more than 10 SEO Case Studies with 20+ websites to explain the search engines. Koray Tuğberk started his SEO Career in 2015 in the casino industry and moved into the white-hat SEO industry. Koray worked with more than 700 companies for their SEO Projects since 2015. Koray used SEO to improve the user experience, and conversion rate along with brand awareness of the online businesses from different verticals such as retail, e-commerce, affiliate, and b2b, or b2c websites. He enjoys examining websites, algorithms, and search engines.

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2 thoughts on “Digital Marketing Statistics: List of Digital Marketing Facts for 2023”

soundos

December 5, 2021 at 6:51 am

Thanks for Sharing such an amazing SEO and Google Algorithm Ranking-related article. Keep working on great work.
- Holistic SEO
  
  February 18, 2022 at 8:52 am
  
  Thanks for your comment. Google changes its ranking algorithms, and we try to catch it as we can.