Email marketing statistics involve the email opening rate, conversions, and email marketing behaviors. The email marketing-related stats and facts for 2023 can be seen below. Email Marketing statistics are part of marketing statistics.
- 53% of emails are opened on mobile devices. Source: Campaign MonitorIn
- In the last two years, the rate of opened emails has increased by 53% of emails are opened on mobile devices. Source: Campaign Monitor
- In the last two years, the rate of opened emails has increased by more than 80%. Source: Adirondack
- 80.3% of non-mobile-optimized emails are deleted. Source: CustomerThink
- Only 33% of email subscribers read emails regularly. Source: Informz
- 78% of email subscribers think that companies send emails too often and unsubscribe. Source: Mann & Go
- 40% of email followers want emails to be informational, not marketing. Source: Adweek
- 68% of email readers mark an email as spam at least once based on the subject line alone. Source: Heartbrain
- Only 50% of users expect emails from their favorite brands every week. Source: Statista
- 61% of consumers say they will only tolerate weekly emails at certain times. Source: Marketing Sherpa
- Only 12% of users use a separate inbox for business. Source: Marketing Sherpa
- 66% of users want to receive HTML-edited emails, while 34% prefer plain text HTML. Source: HubSpot
- If a customer receives an email from a company they have shopped with before, they spend 82% more. Source: Ascend2
- Over 240 billion emails are sent every day. It only opens about 3%. Source: The Radicati Group
- 73% of consumers prefer email as a method of communication with companies. Source: Constant Contact
- The percentage of companies that do not perform email marketing will decrease.
- 45% of people leave direct emails unopened. Source: Statista
What Percentage of Emails are Opened on Mobile Devices?
Fifty-three percent of emails are opened on mobile devices, as reported by Campaign Monitor. This statistic indicates that a significant portion of email recipients access and view their emails on smartphones or tablets. The prevalence of mobile email usage highlights the importance of optimizing email content and design for mobile responsiveness to ensure a positive user experience and effective communication with the audience.
How Much has The Rate of Opened Emails Increased in The Last Two Years?
As per Adirondack, the rate of opened emails has increased by more than 80% in the last two years. This significant increase suggests a growing trend of email engagement over that time period, indicating that email remains a relevant and effective communication channel for reaching audiences.
What Percentage of Non-Mobile-Optimized Emails are Deleted?
CustomerThink reports that 80.3% of non-mobile-optimized emails are deleted. This statistic underscores the importance of optimizing emails for mobile devices to enhance user engagement and ensure that email content is accessible and appealing to recipients using smartphones and tablets.
What Proportion of Email Subscribers Read Emails Regularly?
According to Informz, only 33% of email subscribers read emails regularly. This statistic indicates that a significant portion of email subscribers may not engage with emails consistently, highlighting the challenges that email marketers may face in maintaining high levels of readership and engagement among their subscribers.
What Percentage of Email Subscribers Think That Companies Send Emails too Often and Unsubscribe?
Mann & Go report that 78% of email subscribers think that companies send emails too often and unsubscribe. This high percentage suggests that excessive email frequency can lead to subscriber dissatisfaction and opt-outs, emphasizing the importance of carefully managing email frequency to maintain a healthy and engaged email list.
What Portion of Email Followers Prefer Emails to be Informational Rather than Marketing?
According to Adweek, 40% of email followers prefer emails to be informational rather than marketing. This statistic indicates that a significant segment of email recipients values receiving content that provides them with useful and informative information rather than purely promotional or marketing-focused emails.
What Percentage of Email Readers Mark an Email as Spam Solely Based on The Subject Line?
According to Heartbrain, 68% of email readers mark an email as spam solely based on the subject line. This statistic highlights the critical role that subject lines play in determining the fate of an email, as a poorly crafted or misleading subject line can lead to an email being flagged as spam by a substantial majority of recipients.
What Percentage of Users Expect Emails From Their Favorite Brands Every Week?
According to Statista, 50% of users expect emails from their favorite brands every week. This statistic indicates that a significant portion of consumers has a certain level of expectation regarding the frequency of email communication from brands they have a preference for.
When do 61% of Consumers Say They will Tolerate Weekly Emails?
As mentioned by Marketing Sherpa, 61% of consumers say they will tolerate weekly emails at certain times. The specific times or circumstances under which they are willing to tolerate such frequency may vary and would likely depend on the relevance and value of the content being provided in those emails.
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